Media AM - Media 360; Media business rankings; Will Spotify's video offering be a success?

	View in web browser Add to safe senders list

05th June 2015

Will Spotify's video offering be a success? Can the company challenge the likes of YouTube and take a share of the lucrative video ad market, Arif Durrani asks. Media360: The Mirror has no plans for a paywall Mirror Group Newspapers has no plans to put its content behind a paywall, according to Lloyd Embley, the group editor-in-chief at Trinity Mirror. What makes a great client? Ross Farquhar, a partner at 101, lists five behaviours he thinks makes a great client. Media360: Rush people to find out how they really feel about ads Successful marketing in the 21st century should be based on fast, intuitive and emotional techniques, Media360 was told this morning. Media360: Seven lessons on great social video Katherine Hipwell, Red Bee Media's head of content strategy, and Michael Reeves, its business development director, revealed their seven tips for compelling online video content at today's Media360 conference. Media360: Barclays has moved from 'sales pitch' to content Barclays has replaced the "good old sales pitch" with a clear process for how to push out editorial content. Media360: Consumers are 'bored of all the bullshit' Consumers are "bored of all the bullshit", the managing director of Brompton Bicycles told today's Media360 conference. BGT ending on a high Media business rankings 5 June 2015: Blue 449 lands the loan company Oakam. How Spotify can reduce reliance on traditional ads Rob Hinchcliffe from TH_NK, a digital agency whose clients include Warner Bros, says native content can open the door to brand partnerships. Laverne: from pop star to start-up The singer turned broadcaster is now a digital entrepreneur. But the site she has launched with Sam Baker is no celebrity vanity project, Maisie McCabe discovers. Media industry placed at the forefront of digital revolution The entertainment and media sector is at the forefront of today's digital revolution and many UK operations are leading the charge, according to PricewaterhouseCoopers. My Media Week Patrick Albano This week, Patrick Albano, VP, EMEA Advertising Solutions at Yahoo, hosts a client event to coincide with a special visit from David Karp, Tumblr's founder and CEO. Who pays for news media continues to divide opinion The "sources of news have become narrower" and the rise of native advertising is "exaggerating and intensifying a problem that is serious and shouldn't even exist in the first place". Just when I thought everyone with an opinion had been heard with regard to content marketing, along comes Noam Chomsky. The end of the magazine business as we know it Magazine publishers finally feel optimistic and see growth on the horizon, as the PPA Festival showed. By Arif Durrani. The effectiveness of content marketing uncovered People are more likely to share content on social media if it has a practical value, and data is now proving content marketing is a highly effective way for marketers to engage consumers, according to new research compiled by the Content Marketing Association. Mondelez calls £1.2bn review Dentsu Aegis Network and SMG will go head-to-head for global media business. Latest blogs Data and content is a marriage made in heaven Content is one of the hottest areas of interest in the marketing community today, and so is data. Clare Hill, managing director of the Content Marketing Association, says together they are even more powerful. Sunday Times' Camilla Cavendish reminds us to value newsbrands The media world is a poorer place for the departure of Sunday Times investigative journalist and columnist Camilla Cavendish, says Newsworks' Rufus Olins. AOL's Graham Moysey on why we need to invest in people to evolve At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching". Time Inc UK's leader Marcus Rich: Leading the way We spoke to the chief executive of Time Inc, Marcus Rich, about the challenges, surprises and opportunities at the UK's biggest publisher of magazine media. Print pessimism be gone: How Harry Potterfication can reinvigorate publishing Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher. Programmatic Sales Manager , MediaMigo Recruitment Limited £50k basic + comms + benefits, London (Central), London (Greater) Classified Group Head , MediaMigo Recruitment Limited Basic £35-45k dependent on experience + comms + benefits, London (Central), London (Greater) Agency Sales Account Manager , Mumsnet Commensurate with experience /4 days per week on a pro-rata, London (Central), London (Greater) Account Manager , ABC £25-£30k, Berkhamsted, Hertfordshire Environmental Reporter- ENDS Europe , Haymarket Media Group Dependent on Experience, Teddington (City/Town), London (Greater)

Manage Bulletins Unsubscribe