Media AM - Channel 4 breaks even; Havas Media Group launches ad fraud solution; Google moves in

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09th June 2015

Channel 4 breaks even again as revenue rises £30m to £938m Channel 4 has returned to profitability after two years of deficit, describing 2014 as creatively and financially one of its "strongest performances", despite underperforming in the wider ad market. Channel 4 launches Commercial Growth Fund to attract new advertisers Channel 4 has today launched a new Commercial Growth Fund, designed to open up TV advertising to companies currently not advertising on television by offering payments through revenue share deals. 'We need to bring trust back': Havas Media Group launches ad fraud solution Havas Media Group has launched a Meta Quality Barometer to tackle ad fraud, bring trust back into the industry, and improve the quality of a campaign's digital reach. Google moves in: How the tech giant is bringing IoT home The Internet of Things has been around for a while, the term was coined in 1999 by Kevin Ashton from MIT. So the concept of a bunch of interconnected devices that autonomously talk to the internet is far from new. Unilever's Marc Mathieu leaving FMCG giant to join Samsung Unilever has confirmed that high-profile marketer Marc Mathieu, who joined Unilever in 2011, is leaving the business to join tech giant Samsung. Steve Wozniak talks innovation at World Business Forum The Apple co-founder took the stage in Hong Kong along with authors Sarah Lewis and Tom Peters. Warburtons' Sly strategy to use Sylvester Stallone, hits the spot... somehow Bread brand delivers the goods you didn't know you wanted with the help of star Stallone Laverne: from pop star to start-up The singer turned broadcaster is now a digital entrepreneur. But the site she has launched with Sam Baker is no celebrity vanity project, Maisie McCabe discovers. Media industry placed at the forefront of digital revolution The entertainment and media sector is at the forefront of today's digital revolution and many UK operations are leading the charge, according to PricewaterhouseCoopers. My Media Week Patrick Albano This week, Patrick Albano, VP, EMEA Advertising Solutions at Yahoo, hosts a client event to coincide with a special visit from David Karp, Tumblr's founder and CEO. Who pays for news media continues to divide opinion The "sources of news have become narrower" and the rise of native advertising is "exaggerating and intensifying a problem that is serious and shouldn't even exist in the first place". Just when I thought everyone with an opinion had been heard with regard to content marketing, along comes Noam Chomsky. The end of the magazine business as we know it Magazine publishers finally feel optimistic and see growth on the horizon, as the PPA Festival showed. By Arif Durrani. Will Spotify's video offering be a success? Can the company challenge the likes of YouTube and take a share of the lucrative video ad market, Arif Durrani asks. Latest blogs Data and content is a marriage made in heaven Content is one of the hottest areas of interest in the marketing community today, and so is data. Clare Hill, managing director of the Content Marketing Association, says together they are even more powerful. Sunday Times' Camilla Cavendish reminds us to value newsbrands The media world is a poorer place for the departure of Sunday Times investigative journalist and columnist Camilla Cavendish, says Newsworks' Rufus Olins. AOL's Graham Moysey on why we need to invest in people to evolve At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching". Time Inc UK's leader Marcus Rich: Leading the way We spoke to the chief executive of Time Inc, Marcus Rich, about the challenges, surprises and opportunities at the UK's biggest publisher of magazine media. Print pessimism be gone: How Harry Potterfication can reinvigorate publishing Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher. Programmatic Sales Manager , MediaMigo Recruitment Limited £50k basic + comms + benefits, London (Central), London (Greater) Classified Group Head , MediaMigo Recruitment Limited Basic £35-45k dependent on experience + comms + benefits, London (Central), London (Greater) Agency Sales Account Manager , Mumsnet Commensurate with experience /4 days per week on a pro-rata, London (Central), London (Greater) Account Manager , ABC £25-£30k, Berkhamsted, Hertfordshire Exhibition Director - Events - London , tfconnect global recruitment £70,000 - £80,000 plus package, London (Greater)

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