Tuesday, 9 June 2015

New Diet Coke work, Creston buys 18 Feet & Rising stake and only 2% of marketing job ads offer flexible working

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Brand Republlic
Daily News 9th June
First Diet Coke work since agency switch unveiled First Diet Coke work since agency switch unveiled
09 June 15, Kate Magee
The first new work for Diet Coke since the brand switched agencies has been unveiled today.
Creston pays £1 million for 18 Feet & Rising stake Creston pays £1 million for 18 Feet & Rising stake
09 June 15, James Swift
Creston, the marketing group that owns Nelson Bostock and TMW, has paid £1 million for a stake in 18 Feet & Rising.
Marketing industry abysmal on advertising flexible working Marketing industry abysmal on advertising flexible working
09 June 15, Nicola Kemp
Major new research has revealed that just 2% of job vacancies in the marketing, advertising and PR sector offer flexible working options.
JWT allows Brazilian barbecue buffs to brand their meat JWT allows Brazilian barbecue buffs to brand their meat
09 June 15, Omar Oakes
Proud foodies who regard their culinary creations as works of art may be tempted by J Walter Thompson's new brand concept in Brazil.
Breakfast Briefing: Apple Music, Apple Pay enters UK, HSBC to cut 25,000 jobs Breakfast Briefing: Apple Music, Apple Pay enters UK, HSBC to cut 25,000 jobs
09 June 15, Ben Bold
Introducing Marketing's new morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Apple's announcement of a music streaming app to rival Spotify and HSBC's... read more
Phones score goals in HTC Champions League football videos Phones score goals in HTC Champions League football videos
08 June 15, Omar Oakes
HTC, the smartphone maker, has released a series of animations to commemorate the final and semi-finals of this year's Champions League football tournament.
'We need to bring trust back': Havas Media Group launches ad fraud solution 'We need to bring trust back': Havas Media Group launches ad fraud solution
08 June 15, Gurjit Degun
Havas Media Group has launched a Meta Quality Barometer to tackle ad fraud, bring trust back into the industry, and improve the quality of a campaign's digital reach.
Dixons Carphone Group extends CHI's brief and launches content campaign Dixons Carphone Group extends CHI's brief and launches content campaign
08 June 15, Kate Magee
Dixons Carphone Group has extended its relationship with CHI & Partners by asking the agency to promote its first mobile network, iD.
Google moves in: How the tech giant is bringing IoT home Google moves in: How the tech giant is bringing IoT home
08 June 15, Ben Doran
The Internet of Things has been around for a while, the term was coined in 1999 by Kevin Ashton from MIT. So the concept of a bunch of interconnected devices that autonomously talk to the internet is far... read more
JWT, Hill & Knowlton debut global content arm, Colloquial JWT, Hill & Knowlton debut global content arm, Colloquial
08 June 15, Douglas Quenqua
The joint venture will operate in the US, Australia, Brazil, Mexico and the UK.
Argos: 'We want to be a digital retail leader' Argos: 'We want to be a digital retail leader'
08 June 15, Sara Spary
Mark Steel, digital operations director at Argos, spoke to Marketing at the Bazaarvoice Summit, about the step-change in its comms strategy, the business' transformation plan, targeting higher demographic... read more
The Caravan Club hitches to MBA for digital work The Caravan Club hitches to MBA for digital work
08 June 15, Omar Oakes
The Caravan Club has appointed MBA to handle its digital marketing as it devises an online strategy to target new caravan owners.
Unilever's Marc Mathieu leaving FMCG giant to join Samsung Unilever's Marc Mathieu leaving FMCG giant to join Samsung
08 June 15, Sara Spary
Unilever has confirmed that high-profile marketer Marc Mathieu, who joined Unilever in 2011, is leaving the business to join tech giant Samsung.
Coca-Cola's 'Choose Choice' ad facing Diesel 'copycat' claims Coca-Cola's 'Choose Choice' ad facing Diesel 'copycat' claims
08 June 15, Sara Spary
Readers of Marketing have taken to Twitter to point out similarities between Coca-Cola's new 'Choose Choice' campaign and a five-year-old ad by fashion brand Diesel.
J Walter Thompson acquires minority stake in Turkey shop Wanda Digital J Walter Thompson acquires minority stake in Turkey shop Wanda Digital
08 June 15, Gurjit Degun
J Walter Thompson has acquired a minority stake in Wanda Digital, an independent agency in Istanbul.



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