Media PM - Laverne: from pop star to start-up; Will Spotify's video offering be a success?; Media360: Consumers are 'bored of all the bullshit'

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04th June 2015

Laverne: from pop star to start-up The singer turned broadcaster is now a digital entrepreneur. But the site she has launched with Sam Baker is no celebrity vanity project, Maisie McCabe discovers. Will Spotify's video offering be a success? Can the company challenge the likes of YouTube and take a share of the lucrative video ad market, Arif Durrani asks. Media360: Consumers are 'bored of all the bullshit' Consumers are "bored of all the bullshit", the managing director of Brompton Bicycles told today's Media360 conference. Media360: Asda spent a lot of money shouting at customers Asda wasted money shouting at customers who weren't listening, according to Claire Harrison-Church, the vice president for marketing and own brand at Asda. Coming to America: the $10 billion Mediapalooza Engine rebrands social arm Jam as Deep Focus London Jam has rebranded as Deep Focus London. Celebrities take part in outdoor campaign Bono, Tracey Emin and Jamie Oliver are among the celeb­rities who will write a public message to Londoners in a new campaign from Outdoor Plus. The end of the magazine business as we know it Magazine publishers finally feel optimistic and see growth on the horizon, as the PPA Festival showed. By Arif Durrani. Mondelez calls £1.2bn review Dentsu Aegis Network and SMG will go head-to-head for global media business. Who pays for news media continues to divide opinion The "sources of news have become narrower" and the rise of native advertising is "exaggerating and intensifying a problem that is serious and shouldn't even exist in the first place". Just when I thought everyone with an opinion had been heard with regard to content marketing, along comes Noam Chomsky. The effectiveness of content marketing uncovered People are more likely to share content on social media if it has a practical value, and data is now proving content marketing is a highly effective way for marketers to engage consumers, according to new research compiled by the Content Marketing Association. My Media Week Patrick Albano This week, Patrick Albano, VP, EMEA Advertising Solutions at Yahoo, hosts a client event to coincide with a special visit from David Karp, Tumblr's founder and CEO. Media industry placed at the forefront of digital revolution The entertainment and media sector is at the forefront of today's digital revolution and many UK operations are leading the charge, according to PricewaterhouseCoopers. Brand newsrooms: can you really hack it? Brand journalism, done well, is an effective way to engage consumers but employing tactics straight from the newsroom may not be the best strategy, says Paddy Power's Paul Mallon. Latest blogs Data and content is a marriage made in heaven Content is one of the hottest areas of interest in the marketing community today, and so is data. Clare Hill, managing director of the Content Marketing Association, says together they are even more powerful. Sunday Times' Camilla Cavendish reminds us to value newsbrands The media world is a poorer place for the departure of Sunday Times investigative journalist and columnist Camilla Cavendish, says Newsworks' Rufus Olins. AOL's Graham Moysey on why we need to invest in people to evolve At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching". Time Inc UK's leader Marcus Rich: Leading the way We spoke to the chief executive of Time Inc, Marcus Rich, about the challenges, surprises and opportunities at the UK's biggest publisher of magazine media. Print pessimism be gone: How Harry Potterfication can reinvigorate publishing Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher. Programmatic Sales Manager , MediaMigo Recruitment Limited £50k basic + comms + benefits, London (Central), London (Greater) Classified Group Head , MediaMigo Recruitment Limited Basic £35-45k dependent on experience + comms + benefits, London (Central), London (Greater) Agency Sales Account Manager , Mumsnet Commensurate with experience /4 days per week on a pro-rata, London (Central), London (Greater) Account Manager , ABC £25-£30k, Berkhamsted, Hertfordshire Advertising Director, ITP Consumer, Dubai , ITP Tax free, competitive, Dubai (City) (AE)

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