Thursday, 4 June 2015

Spotify, data, programmatic advertising, Honda social media review, Blippar

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Digital PM brought to you by The Wall 4th June
Will Spotify's video offering be a success? Will Spotify's video offering be a success?
04 June 15, Arif Durrani
Can the company challenge the likes of YouTube and take a share of the lucrative video ad market, Arif Durrani asks.
04 June 15
It is time to disaggregate the internet for good

Imagine if someone completely sane, someone you knew and trusted, told you that Luxemburg,...

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04 June 15
A new dawn for data: Marketers are in the driving seat

The big data conversation has – thankfully – moved on. No longer are we obsessing about how...

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04 June 15
Marketers are missing out by not jumping on the programmatic ad-buying bandwagon

The growth of programmatic advertising shows no sign of abating, but as the technology matures...

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04 June 15
Content and data: The ad industry's unshakeable coalition

The online video advertising market is going through a period of upheaval. The continued growth...

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04 June 15
Infographic: Retargeting and the European marketer

Marketers are being pulled in more directions than ever before, with more goals and metrics...

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More digital news
Honda kicks off social media review in the UK Honda kicks off social media review in the UK
04 June 15,
Honda has called a social media pitch in the UK, putting Havas Sports & Entertainment Cake on alert.
How Spotify can reduce reliance on traditional ads How Spotify can reduce reliance on traditional ads
04 June 15, Rob Hinchcliffe
Rob Hinchcliffe from TH_NK, a digital agency whose clients include Warner Bros, says native content can open the door to brand partnerships.
Blippar seeks media shop as it steps up marketing drive Blippar seeks media shop as it steps up marketing drive
04 June 15, Gurjit Degun
Blippar, the image-recognition app, is looking for an agency to handle digital media as it aims to reach 100 million users.
Engine rebrands social arm Jam as Deep Focus London Engine rebrands social arm Jam as Deep Focus London
04 June 15, Gurjit Degun
Jam has rebranded as Deep Focus London.
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