New Post Office campaign, Apple co-founder talks innovation and Warburtons' successful Sly Stallone strategy

View in web browser | Add to safe senders Daily News 8th June

Inbetweener Simon Bird stars in new Post Office campaign 08 June 15, James Swift Simon Bird, the star of Channel 4 comedy The Inbetweeners, appears in a new travel campaign for the Post Office. Steve Wozniak talks innovation at World Business Forum 08 June 15, Emily Tan The Apple co-founder took the stage in Hong Kong along with authors Sarah Lewis and Tom Peters. Warburtons' Sly strategy to use Sylvester Stallone, hits the spot... somehow 08 June 15, Dave Bedwood Bread brand delivers the goods you didn't know you wanted with the help of star Stallone How does Apple fare on social media with no Twitter profile? 08 June 15, Staff How does Apple - the tech firm with no core brand Twitter presence - fare on social media? Breakfast Briefing: Morrisons price cuts, Manchester United globe's most 'valuable brand' 08 June 15, Ben Bold Introducing Marketing's new morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Morrisons' announcement of price cuts on food staples such as sugar... read more Media360: Outdoor 'wins' battle of big media 05 June 15, Omar Oakes Outdoor advertising is the new smart medium for 2015, Media360 was told this afternoon, as representatives of each major media platform went head to head. Media360: 'Consumers should be reminded of value exchange of ads' 05 June 15, Gurjit Degun Adland needs to promote the value exchange that consumers often forget about, Mark Howe, the managing director for agency sales in north and central Europe at Google, told Media360 today. Media360: If we don't listen to our customers we are idiots, says Innocent brand chief 05 June 15, Maisie McCabe Dan Germain, the head of brand and creative at Innocent, has denied that it is harder for the smoothie brand to be "innocent" now it is majority-owned by Coca-Cola. Media360: Authenticity key in brand/vlogger partnerships, says Alfie Deyes 05 June 15, Gurjit Degun Brand link-ups with vloggers do not jeopardise audience figures as long as YouTube stars understand the importance of authenticity, according to Alfie Deyes, who has 4.2 million YouTube subscribers. Media360: Viewer control has led to greater creativity, says House Of Cards writer 05 June 15, Gurjit Degun Lord Michael Dobbs, the executive producer and author of House Of Cards, credited Netflix's success to the company understanding the changing market. Media360: Rush people to find out how they really feel about ads 05 June 15, Omar Oakes Successful marketing in the 21st century should be based on fast, intuitive and emotional techniques, Media360 was told this morning. Media360: Asda spent a lot of money shouting at customers 05 June 15, Gurjit Degun Asda wasted money shouting at customers who weren't listening, according to Claire Harrison-Church, the vice president for marketing and own brand at Asda. Programmatic Marketing: Right message, right consumer, right device Presented by Brand Republic Insight Webcast 18 June 3pm | Find out how programmatic marketing can help you get the right message, to the right consumer, on the right device. B2B Marketing Planning & Media Manager (London) Competitive + benefits EE, London Managing Partner CRM and Loyalty - London, £100K £100K Direct Recruitment, London (Central), London (Greater) BTL AGENCY ACCOUNT HANDLERS – integrated, shopper, sales promotion, retail, digital £22K-£55K Judi Patton, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Web Analytics Manager - Leading Business! Circa £55k plus terrific benefits GoodEgg Digital, Solihull, West Midlands Head of Customer Relationship Management (London) Competitive + benefits EE, London See all jobs

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