Media AM - News UK study on consumer behaviour, plus Apple; ABC UK; Campaign Media Awards

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08th June 2015

News UK study highlights impact of Times ads on consumer behaviour News UK has unveiled a research project that highlights the correlation between what people read and their subsequent online behaviour, conversations and purchases. How does Apple fare on social media with no Twitter profile? How does Apple - the tech firm with no core brand Twitter presence - fare on social media? Jerry Wright to leave ABC UK after seven years Jerry Wright, the chief executive of the UK's Audit Bureau of Circulations since 2008, will be stepping down at the end of 2015, after seven years in the role. PHD's Daren Rubins to chair Campaign Media Awards 2015 Rubins will lead a team of industry judges that will select the best media campaigns from the past 12 months in the annual awards, to be held on 26 November at the London Hilton on Park Lane. Steve Wozniak talks innovation at World Business Forum The Apple co-founder took the stage in Hong Kong along with authors Sarah Lewis and Tom Peters. Media360: Outdoor 'wins' battle of big media Outdoor advertising is the new smart medium for 2015, Media360 was told this afternoon, as representatives of each major media platform went head to head. Media360: 'Consumers should be reminded of value exchange of ads' Adland needs to promote the value exchange that consumers often forget about, Mark Howe, the managing director for agency sales in north and central Europe at Google, told Media360 today. Media360: If we don't listen to our customers we are idiots, says Innocent brand chief Dan Germain, the head of brand and creative at Innocent, has denied that it is harder for the smoothie brand to be "innocent" now it is majority-owned by Coca-Cola. Media360: Authenticity key in brand/vlogger partnerships, says Alfie Deyes Brand link-ups with vloggers do not jeopardise audience figures as long as YouTube stars understand the importance of authenticity, according to Alfie Deyes, who has 4.2 million YouTube subscribers. Media360: Viewer control has led to greater creativity, says House Of Cards writer Lord Michael Dobbs, the executive producer and author of House Of Cards, credited Netflix's success to the company understanding the changing market. Media360: Rush people to find out how they really feel about ads Successful marketing in the 21st century should be based on fast, intuitive and emotional techniques, Media360 was told this morning. What makes a great client? Ross Farquhar, a partner at 101, lists five behaviours he thinks makes a great client. Sir Trevor McDonald stars in Vision Express ad Sir Trevor McDonald, the veteran newsreader, makes his advertising debut in a TV spot for Vision Express. Missing letters revealed as part of blood donation campaign The letters A, O and B have gone "missing" from high profile places and brands including the Downing Street sign and Campaign's masthead, to help promote blood donation. Media360: Seven lessons on great social video Katherine Hipwell, Red Bee Media's head of content strategy, and Michael Reeves, its business development director, revealed their seven tips for compelling online video content at today's Media360 conference. The fuck it fund: Highlights from Media360 day one Our eight favourite tweets from Media Week's conference in Brighton. Media360: Barclays has moved from 'sales pitch' to content Barclays has replaced the "good old sales pitch" with a clear process for how to push out editorial content. Media360: The Mirror has no plans for a paywall Mirror Group Newspapers has no plans to put its content behind a paywall, according to Lloyd Embley, the group editor-in-chief at Trinity Mirror. Media360: Consumers are 'bored of all the bullshit' Consumers are "bored of all the bullshit", the managing director of Brompton Bicycles told today's Media360 conference. Laverne: from pop star to start-up The singer turned broadcaster is now a digital entrepreneur. But the site she has launched with Sam Baker is no celebrity vanity project, Maisie McCabe discovers. Media industry placed at the forefront of digital revolution The entertainment and media sector is at the forefront of today's digital revolution and many UK operations are leading the charge, according to PricewaterhouseCoopers. My Media Week Patrick Albano This week, Patrick Albano, VP, EMEA Advertising Solutions at Yahoo, hosts a client event to coincide with a special visit from David Karp, Tumblr's founder and CEO. Who pays for news media continues to divide opinion The "sources of news have become narrower" and the rise of native advertising is "exaggerating and intensifying a problem that is serious and shouldn't even exist in the first place". Just when I thought everyone with an opinion had been heard with regard to content marketing, along comes Noam Chomsky. The end of the magazine business as we know it Magazine publishers finally feel optimistic and see growth on the horizon, as the PPA Festival showed. By Arif Durrani. Will Spotify's video offering be a success? Can the company challenge the likes of YouTube and take a share of the lucrative video ad market, Arif Durrani asks. Latest blogs Data and content is a marriage made in heaven Content is one of the hottest areas of interest in the marketing community today, and so is data. Clare Hill, managing director of the Content Marketing Association, says together they are even more powerful. Sunday Times' Camilla Cavendish reminds us to value newsbrands The media world is a poorer place for the departure of Sunday Times investigative journalist and columnist Camilla Cavendish, says Newsworks' Rufus Olins. AOL's Graham Moysey on why we need to invest in people to evolve At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching". Time Inc UK's leader Marcus Rich: Leading the way We spoke to the chief executive of Time Inc, Marcus Rich, about the challenges, surprises and opportunities at the UK's biggest publisher of magazine media. Print pessimism be gone: How Harry Potterfication can reinvigorate publishing Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher. 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