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| | | | | Simon Bird, the star of Channel 4 comedy The Inbetweeners, appears in a new travel campaign for the Post Office. | | | | | | News UK has unveiled a research project that highlights the correlation between what people read and their subsequent online behaviour, conversations and purchases. | | | | | | Jerry Wright, the chief executive of the UK's Audit Bureau of Circulations, will be stepping down at the end of 2015, after seven years in the role. | | | | | | Daren Rubins, chief executive of Omnicom's PHD, is chair of the the judges for Campaign Media Awards 2015. | | | | | | J Walter Thompson has acquired a minority stake in Wanda Digital, an independent agency in Istanbul. | | | | | | A spoof for Red Nose Day US featuring behind the scenes footage of Coldplay creating Game of Thrones: The Musical, has hit the top of the chart. | | | | | | Dentsu Aegis Network, and in particular iProspect, hopes the recent acquisition of John Brown Media will give it an edge in the high-demand, yet also highly inconsistent, content-marketing space. | | | | | | Campaign Asia has unveiled the Asia's Top 1000 Brands 2015 report. It is the region's most comprehensive consumer survey of brand perception across the region and the 13 individual markets, produced in partnership with Nielsen. Here we explain why th... | | | | | | The Apple co-founder took the stage in Hong Kong along with authors Sarah Lewis and Tom Peters. | | | | | | Brand link-ups with vloggers do not jeopardise audience figures as long as YouTube stars understand the importance of authenticity, according to Alfie Deyes, who has 4.2 million YouTube subscribers. | | | | | | Outdoor advertising is the new smart medium for 2015, Media360 was told this afternoon, as representatives of each major media platform went head to head. | | | | | | Adland needs to promote the value exchange that consumers often forget about, Mark Howe, the managing director for agency sales in north and central Europe at Google, told Media360 today. | | | | | | Dan Germain, the head of brand and creative at Innocent, has denied that it is harder for the smoothie brand to be "innocent" now it is majority-owned by Coca-Cola. | | | | PROMOTED CONTENT | | | | The app that turned a smartphone into a virtual raquet boosted brand sentiment. | | | | | | | | Saatchi & Saatchi's worldwide CEO says the annual festival is about much more than lunches and celebrities. | The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99 Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 | | | | | | |
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