If Carlsberg did supermarkets...

View in web browser   |   Add to safe senders The 5 things you need to know 30th September

1. Most read: BigThink@Bafta 2. Working 9 to 5: MediaCom COO introduces Project Blend 3. Ad Week: YouTube launches shopping ads 4. Supermarkets: Carlsberg axed by Tesco in big brand cull 5. Brand videos: Be On's top 5 for September

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Media PM - IPA announces new President's Prize for 2016 Effectiveness Awards; My Media Week: Sue Todd; Daily Mail's lead creative Jon Lilley joins Archant Dialogue

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30th September 2015

IPA announces new President's Prize for 2016 Effectiveness Awards Agencies are being asked to prove their worthiness through a new President's Prize, which is being introduced for the 2016 IPA Effectiveness Awards. My Media Week: Sue Todd This week, Sue Todd the chief executive of Magnetic, chinwags the enduring importance of the reader-magazine relationship with Vogue’s inimitable Stephen Quinn. Daily Mail's lead creative Jon Lilley joins Archant Dialogue Archant Dialogue, the content marketing agency, has poached the Daily Mail's lead creative, Jon Lilley, as its creative director. Latest blogs Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. Head of Sales and Business Development for Exciting Music and Lifestyle brand! , LND Recruitment Up to £40,000 + great company perks and uncapped commission, London (Greater) Senior Advertising Sales Executive , ER Media & Sales £30,000 - £35,000, South West London Presentation Scheduler , Sky negotiable, Middlesex Data Partnerships Controller , Sky competitive, Isleworth Senior Conference Producer , Lipton Media £25,000-£35,000 + Generous Profit Share, London (Central), London (Greater)

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Nescafe and Google’s virtual reality coffee farm, digital distraction, Apple Watch, emotion and tech in Coca-Cola’s ads, YouTube’s shopping ads

View in web browser   |   Add to safe senders Digital PM brought to you by The Wall 30th September

Nescafe and Google team up for virtual reality coffee farm 30 September 15, Sara Spary Nescafe has partnered with Google to show consumers what life is like on a coffee farm using a 360 degree immersive app.     30 September 15 The end is not nigh: Why concerns about digital distraction are overblown Stanley Green was a Soho legend. Six days a week, from 1968 to 1993, he set off at dawn for the 12-mile cycle to London's West End. His trip was somewhat more precarious than it needed to be as he... read more   30 September 15 Using emotion and tech to replicate the success of Coca-Cola adverts (Coca-Cola) Every time you think of Christmas advertising, the one that stands out is Coca-Cola's seminal 'Holidays are Coming'. Even thinking about it now, it releases warm emotions of happiness, contentment... read more   30 September 15 The Daily Poke: Your time is up The bucket, kicked. The farm, bought. The ghost, given up. Death is the one thing we all live with, and yet it's something we're reluctant to talk about. Which is rather challenging for those... read more   30 September 15 Six thoughts from Dmexco Not long after Dmexco has taken place, Nigel Gwilliam, IPA's head of media and emerging tech, takes a look at six poignant moments of the annual event and what the digital marketing industry can... read more     Apple Watch's long-term success relies on haptic nudges permeating daily culture 30 September 15, Mel Exon Wearable technology is no longer just for 'geeks and chics'. Apple Watch's clever little tricks could be a big help in improving how well we work.   YouTube launches shopping ads and helps brands promote apps 29 September 15, Gurjit Degun YouTube has launched shopping ads similar to those available on Google and is helping brands promote mobile apps.                 Community Manager   £30k Dot-Gap, London (Central)   Campaign Manager   Flexible Direct Recruitment, London (East), London (Greater)   Strategy Director, edgy global brand consultancy, London   £70000 - £90000 per annum Gabriele Skelton, City of London   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London   Digital Experience Manager   Competitive HSBC, London   Head of Brand - P&O Cruises   Competitive + pension + great benefits Carnival UK, Southampton, Hampshire   Innovation Delivery Manager x 2   Up to £35,000 p.a. + excellent benefits Cancer Research UK, London   Internal Communications Business Partner   Negotiable Sky, Middlesex               See all jobs

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D&AD and Advertising Week unveil global impact awards; Weetabix 'proper breakfast' ad cleared after health claim objection; Advertising Week Freshman: Mariam defends her career choice

view in web browser add to safe senders list September 30, 2015 Campaign Daily Fix

Latest news D&AD and Advertising Week unveil global impact awards Matthew Rothenberg The global design and advertising awards and creative education charity has teamed with Advertising Week parent Stillwell Partners to reward real-world achievements generated through creativity Weetabix 'proper breakfast' ad cleared after health claim objection Omar Oakes A TV ad for Weetabix's On The Go Breakfast drink has been cleared by the ASA after a complaint about its supposed health claims. Advertising Week Freshman: Mariam defends her career choice Campaign staff Huge's Mariam Aldhahi discusses the reality of being a "sell out" and the charms of a life in advertising McDonald's promotes quality with chicken and fries TV spots Michelle Perrett McDonald's UK has launched an integrated campaign that uses TV advertising to drive trust in the brand and the quality of its products. YouTube launches shopping ads and helps brands promote apps Gurjit Degun YouTube has launched shopping ads similar to those available on Google and is helping brands promote mobile apps. Women's Health names Katie Mulloy as editor Michelle Perrett Women's Health, the lifestyle magazine owned by Hearst, has promoted Katie Mulloy to the position of editor. Outsmart's rebrand is just the beginning of a long, hard journey Naren Patel Outsmart's long-term goal should be to become the industry-leading trade body in the UK, says the chief executive of Primesight. How MediaCom's 'project blend' aims to improve ad industry's work-life balance Josh Krichefski In this modern world, we need to move away from the rigidity of nine to five hours and stop focussing on "office face-time", says the chief operating officer of MediaCom. The Work The Scotsman "louder" by Stack Johnston Press has launched a campaign to promote the new-look The Scotsman, designed to cement the brand's position as "Scotland's national newspaper." Mirror "mean tweets" by Quiet Storm The Mirror has borrowed Jimmy Kimmel's "celebrities reading mean Tweets about themselves" format for a new campaign challenging the public to prove the paper stupid. World's talking about: Symbol In August, McDonald's chief executive, Steve Easterbrook, snubbed Burger King's proposal to create a McWhopper for World Peace Day. All Blacks dominate social media in first week of Rugby World Cup Presented by ADOBE New Zealand may be the favourites to win the Rugby World Cup (RWC) - but off the pitch, they're already winning the social media battle Also in the news Carlsberg axed by Tesco in big brand cull Sara Spary Tesco is to axe all Carlsberg, with its four-pack of Carlsberg lager set to remain in just 200 stores. Top marketers and agency bosses tell us about the TV ads that make them tingle Staff To round up our celebration of the 60th anniversary of TV advertising in the UK, Marketing asks some top marketers and ad agency bosses to share their favourite ad of all time and tell us why it works so well. Why have marketers stopped putting creativity first? Trevor Cairns When I was a brand marketer, I believed my role was to have a clear vision for my brand and to implement that vision with clarity and courage, writes Trevor Cairnes, CEO of LOVE. Campaign Jobs EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London See all jobs

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