Thursday 17 September 2015

Media PM - Rich's tenure set to be tested by new free NME; The future of TV advertising; Media agencies ramp up creative arms race

Media PM Bulletin

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Media PM Bulletin
17th September 2015
Rich's tenure set to be tested by new free NME
Rich's tenure set to be tested by new free NME
As NME prepares to relaunch as a free title, Time Inc UK's chief executive talks about the future for the rock bible and the publisher.
The future of TV advertising
The future of TV advertising
Sixty years after the UK's first TV commercial was aired, Campaign asks four experts to predict what the next 60 years will look like.
Media agencies ramp up creative arms race
Media agencies ramp up creative arms race
Hiring a creative leader has become de rigueur among future-facing media agencies. But to what end?
Things we like: New shadow culture secretary
Things we like: New shadow culture secretary
Michael Dugher has replaced Chris Bryant as the shadow culture secretary.
Latest blogs
I want an open relationship with the Times
I want an open relationship with the Times
Newspapers will always struggle if they see online news as an extension, rather than the focus, of its core product, says the associate director of brand consultancy Flamingo.
A cruel reminder of the power of print
A cruel reminder of the power of print
News brands have absolute dedication to tackling difficult issues and making them resonate with their audiences, says Zoe Harris, the group marketing director at Trinity Mirror.
Why publishers' brand strategy must be fluid and flexible
Why publishers' brand strategy must be fluid and flexible
Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector.
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£20,000 rising to £22,000 base + uncapped monthly commission. OTE £29K, Central London
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