Media PM - The week's most read

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18th September 2015

News Corp agrees to buy Unruly News Corporation has agreed to acquire Unruly Holdings Limited in a deal that values the video ad tech company at up to £114 million. GSK retains PHD and MediaCom for global media GlaxoSmithKline has awarded its £1.1 billion global media buying and planning business to incumbent agencies PHD and MediaCom after a competitive pitch. Mullen Lowe enters UK media Mullen Lowe Group is considering launching a media planning and buying arm in the UK. My Media Week: Lawson Muncaster From a charity abseil scaling the Lloyd’s building to celebrating City AM’s tenth anniversary in style, Lawson Muncaster, managing director of City AM is on a high this week. Chris Moyles has his own Bittersweet Symphony in first TV ad for Radio X Radio X, the rebranded radio station replacing XFM, is rolling out a national TV, press and outdoor campaign, featuring its marquee recruit Chris Moyles. Abba Newbery to leave News UK Abba Newbery, the director of ad strategy at News UK, is leaving the company after more than six years in the post to "take on new challenges", the company has said. Trinity Mirror confirms talks to buy regional publisher Local World Trinity Mirror has confirmed it is in talks to buy Local World, its rival local newspaper publisher. Singapore Airlines shifts global media account to ZenithOptimedia ZenithOptimedia has won Singapore Airline's global media business after nearly two years of managing the airline's global search account via its performance marketing arm, Performics. Goodstuff lands Zoopla Property Group media Zoopla Property Group, which owns the Zoopla and PrimeLocation websites, has consolidated its £15 million media business into Goodstuff Communications. Weve moves into programmatic trading Weve, the mobile ad network owned by O2, is expanding its offer to agencies and brands, including by allowing them to use its data for programmatic trading. Latest blogs Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. I want an open relationship with the Times Newspapers will always struggle if they see online news as an extension, rather than the focus, of its core product, says the associate director of brand consultancy Flamingo. A cruel reminder of the power of print News brands have absolute dedication to tackling difficult issues and making them resonate with their audiences, says Zoe Harris, the group marketing director at Trinity Mirror. Head of Sales and Business Development for Exciting Music and Lifestyle brand! , LND Recruitment Up to £40,000 + great company perks and uncapped commission, London (Greater) Account Manager - Media Agency- Entertainment/Youth brands , Shape Media up to £30,000 basic + bonus + benefits, London (Central), London (Greater) Advertising Sales Executive - Leading Media Brand , Shape Media £20,000 rising to £22,000 base + uncapped monthly commission. OTE £29K, Central London Media Planning Controller - Sky , Sky car, pension, healthcare, free sky, London Assistant Media Planner , Sky negotiable, Middlesex

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