Media AM - YouTube launches shopping ads and helps brands promote apps; Women's Health names Katie Mulloy as editor; Outsmart's rebrand is just the beginning of a long, hard journey

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30th September 2015

YouTube launches shopping ads and helps brands promote apps YouTube has launched shopping ads similar to those available on Google and is helping brands promote mobile apps. Women's Health names Katie Mulloy as editor Women's Health, the lifestyle magazine owned by Hearst, has promoted Katie Mulloy to the position of editor. Outsmart's rebrand is just the beginning of a long, hard journey Outsmart's long-term goal should be to become the industry-leading trade body in the UK, says the chief executive of Primesight. How MediaCom's 'project blend' aims to improve ad industry's work-life balance In this modern world, we need to move away from the rigidity of nine to five hours and stop focussing on "office face-time", says the chief operating officer of MediaCom. Haymarket Media Group to move to Twickenham Haymarket Media Group is to relocate its UK business to Twickenham, moving 1,000 employees from its Teddington headquarters before the end of the year. My Media Week: Stuart Mays Coffee, chocolate and an unfeasible number of bacon rashers; we join Stuart Mays, director of commercial strategy at Global, as the Radio X launch day beckons. My Media Week: Lawson Muncaster From a charity abseil scaling the Lloyd’s building to celebrating City AM’s tenth anniversary in style, Lawson Muncaster, managing director of City AM is on a high this week. Condé Nast's Bob Sauerberg to become US CEO Bob Sauerberg has been named as the next US chief executive of Conde Nast, the magazine publisher of Vogue, Vanity Fair and GQ. Vice UK appoints Guardian's Rebecca Nicholson as editor-in-chief Vice, the global youth media company, has named the Guardian's live features editor Rebecca Nicholson as its UK editor-in-chief. My Media Week: Mike Buckley We join Mike Buckley, the managing director of Attitude Media, has come a long way since Our Price. Latest blogs Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. I want an open relationship with the Times Newspapers will always struggle if they see online news as an extension, rather than the focus, of its core product, says the associate director of brand consultancy Flamingo. A cruel reminder of the power of print News brands have absolute dedication to tackling difficult issues and making them resonate with their audiences, says Zoe Harris, the group marketing director at Trinity Mirror. Head of Sales and Business Development for Exciting Music and Lifestyle brand! , LND Recruitment Up to £40,000 + great company perks and uncapped commission, London (Greater) Senior Conference Producer , Lipton Media £25,000-£35,000 + Generous Profit Share, London (Central), London (Greater) Senior Advertising Sales Executive , ER Media & Sales £30,000 - £35,000, South West London Senior Sales Executive - Major Consumer Media Brand , Formula Won To £38k + excellent comms & bens, London (Central), London (Greater) Media Planning Controller - Sky , Sky car, pension, healthcare, free sky, London

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