Friday 25 September 2015

Lloyds Bank picks A&E/DDB for creative account, Citibank hands global media business to Publicis Worldwide, and Exterion Media offers brands 'social out of home'

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Brand Republlic
Daily News 25th September
 
Lloyds Bank picks A&E/DDB for creative account Lloyds Bank picks A&E/DDB for creative account
25 September 15, Omar Oakes
Lloyds Bank has appointed Adam & Eve/DDB to its creative account, ending its 13-year relationship with Rainey Kelly Campbell Roalfe/Y&R.
 
Citibank hands global media business to Publicis Worldwide Citibank hands global media business to Publicis Worldwide
24 September 15, Kate Magee
Citibank, the financial services giant, has handed its global media business to Publicis Worldwide.
 
Exterion Media offers brands 'social out of home' Exterion Media offers brands 'social out of home'
25 September 15, Omar Oakes
Exterion Media is opening up its digital network in London to allow brands to publish social content on to it directly.
 
Havas to buy French digital agency FullSix Havas to buy French digital agency FullSix
24 September 15, Omar Oakes
The Havas Group is in talks to buy FullSix, the independent digital shop based in Paris.
 
The Marketing Society Brand of the Year 2015 The Marketing Society Brand of the Year 2015
25 September 15, Staff
We're delighted to announce the shortlist of 20 brands that have shone brightly this year. Now, it's over to you to help choose the finalists by casting your Brand of the Year vote.
 
Breakfast Briefing: UK probes car emissions, Aldi launches music streaming, Nike profits up Breakfast Briefing
25 September 15, Shona Ghosh
In today's news, the UK's vehicle regulator will investigate car emissions, Aldi gets into music streaming, and Nike's profits are up.
 
Havas Media Group brings in M&C Saatchi's Sharon Browne as CMO Havas Media Group brings in M&C Saatchi's Sharon Browne as CMO
24 September 15,
Havas Media Group has appointed Sharon Browne, the former new business director at M&C Saatchi, to be its chief marketing officer.
 
PizzaExpress launches delivery service as it turns 50 PizzaExpress launches delivery service as it turns 50
24 September 15, Daniel Farey-Jones
PizzaExpress is planning to build up a delivery business from 150 sites over the next five years and has already started with central London.
 
BETC starts record label with Polydor BETC starts record label with Polydor
24 September 15, James Swift
BETC's culture and events division, BETC Pop, has partnered with Universal's Polydor Music to create the Pop Records record label.
 
It's all about 'The Feels': The importance of likeability in advertising It's all about 'The Feels': The importance of likeability in advertising
24 September 15, Nikki Crumpton, Mother; and Frances Ralston-Good, Omnicom
Before appearing at BigThink@Bafta on Wednesday 30 September to discuss current trends in creativity, Nikki Crumpton from Mother and Frances Ralston-Good from Omnicom offer the creative planning and media... read more
 
McDonald's CMO on catering to millennials post 'pink slime' McDonald's CMO on catering to millennials post 'pink slime'
25 September 15, Sara Spary
McDonald's is seeking to extinguish rumours about its food with the launch of the most comprehensive quality and provenance campaign in the brand's 60-year history.
 
The changing future of sponsorship explored The changing future of sponsorship explored
25 September 15, Staff
The third annual European Sponsorship Association Summit, on 18 November 2015, will host world-class speakers for a debate on whether the 'official' sponsorship model is dead
 
#60yearsTVads: Why some ads are like old friends and great company #60yearsTVads: Why some ads are like old friends and great company
25 September 15, Luc Benyon, D&AD
To celebrate the 60th anniversary of the first TV ad in the UK, D&AD's content and creative manager Luc Benyon goes back through the archives to explore what makes an ad that you actively want to spend... read more
 
The Millennium Development Goals have been shaped by digital 'activism flash mobs' The Millennium Development Goals have been shaped by digital 'activism flash mobs'
25 September 15, Jonathan Simmons
Technology is not a panacea but it has mobilised digital activism, argues Jonathan Simmons, chief experience officer of digital agency Zone.
 
Will 4chan still be seen as an innovator under new owner? Will 4chan still be seen as an innovator under new owner?
25 September 15, Chris Pearce
4chan, the anarchic website dubbed 'the id of the internet', looks set to stay true to its ethos under its new owner, Hiroyuki Nishimura, says the co-chief executive at TMW Unlimited.
 
Who is using ad-blockers? Who is using ad-blockers?
24 September 15, Shona Ghosh
Ad-blocking, depending on what report you're reading, might cost the industry anything between $1bn and $20bn. But wildly varying cost estimates might be less useful for marketers than actually understanding... read more
 
The four skills that CMOs want to see from their new crop of graduates The four skills that CMOs want to see from their new crop of graduates
24 September 15, Clare Kemsley
As the latest cohort of graduates start in their first marketing roles, new research reveals what marketing leaders are looking for in the newbies. Clare Kemsley, the MD of Hays Marketing, the recruiter... read more
 
Daily Mail owner reports falling revenues and slowdown in digital revenue growth Daily Mail owner reports falling revenues and slowdown in digital revenue growth
24 September 15, Omar Oakes
DMGT, the owner of The Daily Mail and The Mail on Sunday, has reported a slowdown in audience and revenue growth at MailOnline, while overall ad revenues at the news brand are down by 5 per cent.
 
Home Nations sponsors make their presence felt at Rugby World Cup Home Nations sponsors make their presence felt at Rugby World Cup
24 September 15, Daniel Farey-Jones
How are the commercial partners of the Home Nations and close neighbour Ireland getting cutthrough at the Rugby World Cup?
 
DJ 'hellraiser' who toppled Simon Cowell enlisted in 'unbanking' revolution DJ 'hellraiser' who toppled Simon Cowell enlisted in 'unbanking' revolution
24 September 15, Sara Spary
Unbank, a digital finance provider operated by Ffrees, has enlisted 'social media activist' Jon Morter in a YouTube campaign to promote the brand.
 
JetBlue's new ad campaign takes flight JetBlue's new ad campaign takes flight
25 September 15, Adam Olson
Video features return of airline's pigeon mascot
 
Droga5 invites you to 'Slay Your Next Giant' for Under Armour Droga5 invites you to 'Slay Your Next Giant' for Under Armour
25 September 15, Adam Olson
Agency continues partnership with athletic wear maker in new video
 
Mirror "mean tweets" by Quiet Storm Mirror "mean tweets" by Quiet Storm
24 September 15,
The Mirror has borrowed Jimmy Kimmel's "celebrities reading mean Tweets about themselves" format for a new campaign challenging the public to prove the paper stupid.
 
Nestlé celebrates a century in India Nestlé celebrates a century in India
24 September 15, Campaign staff
Ad by McCann Erickson chronicles brand's evolution throughout its history in the country
 
 
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