Facebook and Google launch new tools at AdWeek, Blue449, H&M reveal full Beckham film, Radio X, diversity in adland, Vodafone, Global Fund for Water, Unruly

view in web browser add to safe senders list September 28, 2015 Campaign Daily Fix

Latest news Facebook launches tools to target TV advertisers Gurjit Degun Facebook has launched a number of new ways to buy ad space and measure the effectiveness of campaigns on mobile. Google reveals new tools to help brands reach specific customers and push new apps Gurjit Degun Google has launched a product to help advertisers reach specific customers on Google Search, YouTube, and Gmail, as well as a tool for pushing new apps. Andras Vigh named Blue 449 global chief executive Gurjit Degun Blue 449, ZenithOptimedia Group's open source communications network, has appointed Andras Vigh as its global chief executive. H&M release extended Beckham film Staff H&M has released its full-length film starring David Beckham and Kevin Hart. Media on Trial: A review of Radio X Neil Tookey Chris Moyles, the rebranded radio station's new breakfast show host, is a tough sell as a brand partner, says Neil Tookey, the head of radio at Maxus. Only 25% of senior advertising and marketing roles filled by women, study reveals Gurjit Degun Just a quarter of those working in senior management roles in advertising and marketing are women, according to a study by The Creative Industries Federation. Vodafone and Liberty Global end talks over assets swap Michelle Perrett Vodafone has revealed talks have ended about an exchange of selected assets with Liberty Global, the US cable giant and owner of Virgin Media. Global Fund for Water seeks creative agency for worldwide campaign Kate Magee An ethically-conscious bottled water company, that wants to use money from sales to fund sustainable water in developing countries, is on the hunt for an ad agency to create a global campaign. Brands must be in pocket - or risk being out of it - when it comes to mobile Scott Curtis One of the biggest untapped opportunities with mobile lies outside of pure media, says Starcom Mediavest Group's European mobile strategy and development director. A poisoned lemon Faris Yakob Genius Steals' co-founder says betrayal always hurts more when it's someone you really like Watch: Inside Unruly's new video ad lab Helen Hoddinott Video ad tech company Unruly has launched a new video lab designed to help advertisers deal with the increase in ad blocking software. Campaign Viral Chart: Pokemon remains in top spot for second week Gurjit Degun Pokemon's ad showing a new way of playing computer games remains in the top spot. The Work Mirror "mean tweets" by Quiet Storm World's talking about: Symbol Private view: Nik Studzinski and Billy Faithfull All Blacks dominate social media in first week of Rugby World Cup Presented by ADOBE New Zealand may be the favourites to win the Rugby World Cup (RWC) - but off the pitch, they're already winning the social media battle Editor's pick Out-of-home sector ready for revival under Brydon Omar Oakes As the outdoor sector's trade body rebrands again, Omar Oakes asks its new chief executive about his plans and how things are different. Dmexco digested: The future of digital marketing Kate Magee Kate Magee deciphered acronyms and ducked jargon bombs to view the future of digital marketing. Editor's pick Havas Media's Paul Frampton on TV advertising: 'the future's bright, but not as we know it' Paul Frampton Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising is now and, more importantly, its future in a rapidly evolving media landscape. Today, it's the turn of Paul Frampton, CEO at Havas Media UK. Costa Coffee uses Periscope to broadcast flat white coffee art battle Shona Ghosh Costa Coffee is tapping Periscope, the Twitter-owned live broadcasting app, to stream a barista battle to create the perfect coffee art. In the uber-transparency era, brands must dig deep and shine from within Rebecca Coleman The veneer of advertising is no longer opaque enough for brands to hide any element of their culture. To attract the next generation of employees and consumers, they must take an inside-out approach to marketing and shine from their core, writes Rebecca Coleman. Campaign Jobs EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London See all jobs

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