Nestlé calls digital pitch, Heineken unveils James Bond campaign, British Gas introduces Wilbur the penguin

view in web browser add to safe senders list September 21, 2015 Campaign Daily Fix

Latest news Nestlé calls digital pitch Gurjit Degun Nestlé is on the hunt for an agency to handle digital work in the UK across its water division for brands including Buxton, San Pellegrino and Perrier. Heineken unveils £64m Spectre campaign with Daniel Craig ad James Swift Heineken has begun a $100 million (£64 million) campaign capitalising on its sponsorship of the new James Bond film, Spectre, with a TV spot featuring Daniel Craig. British Gas introduces Wilbur the penguin in latest cute animal spot Omar Oakes British Gas has launched the latest TV ad in its "planet home" series, featuring a penguin explorer which discovers the comforts of a heated home. Digital adspend forecast to become 51% of UK market in 2016 Omar Oakes More than half of all UK adspend will be digital next year, Carat has predicted, with the total market to grow by 6.4 per cent in 2015. App store's number one mobile ad blocker removed by founder after just 36 hours Omar Oakes Peace, the smartphone ad blocker which raced to the top of the Apple paid app store chart last week, has been removed by its founder after less than two days on the market. Media on trial: A review of the new NME Jo Blake After 63 years, music magazine the NME went free on Friday (18 September). So we asked Havas Media's head of outdoor, newsbrands and radio, for her first-look review. M&C Saatchi's Tom Bazeley on rugger buggers and the joys of unlimited Lucozade Sport Tom Bazeley Football, so the pundits tell us, is a funny old game. I disagree. When placed side by side with rugby, football seems straightforward and uncomplicated, leaving rugby looking a little like a slightly mad colonial cousin, writes M&C Saatchi chief executive Tom Bazeley. Campaign Viral Chart: Pokemon takes top spot Gurjit Degun Pokemon's ad introducing a new way of playing was the most shared ad this week. The Work NHSBT "bleed for England" by Pablo NHSBT launched a Give Blood campaign featuring former England rugby players on the same day as the start of the 2015 Rugby World Cup. EasyJet "how 20 years have flown" by VCCP A couple meet and fall in love on an easyJet flight in an ad celebrating the budget airline's 20th anniversary. Dmexco Decoded: Polarising filter Presented by OLAPIC How Instagram and consumer-generated photos are transforming marketing and the way we shop Editor's pick Rich's tenure set to be tested by new free NME David Benady As NME prepares to relaunch as a free title, Time Inc UK's chief executive talks about the future for the rock bible and the publisher. Does radio need an ad Trustmark? Is Radiocentre's stamp of assurance really necessary to improve public trust in radio advertising? Also in the news How Facebook's 'empathy button' could help it compete with Google Todd Wasserman By getting in touch with its emotions, Facebook stands to improve the depth and quality of its data Coca-Cola buys first emoji on Twitter with #shareacoke drive Daniel Farey-Jones Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking coming up when a user types #shareacoke. From single parents to farmers: the best McDonald's ads of all time Justin Tindall Leo Burnett has made over 1,000 TV ads for McDonald's over the agency's 29 year relationship with the brand. As TV advertising turns 60, Justin Tindall, executive creative director, charts his favourite McDonald's ads of all time. Campaign Jobs EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London See all jobs

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