Monday 21 September 2015

Number one iOS ad blocker removed by founder, Nestlé calls digital pitch and British Gas introduces Wilbur the penguin

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Brand Republlic
Daily News 21st September
 
App store's number one mobile ad blocker removed by founder after just 36 hours App store's number one mobile ad blocker removed by founder after just 36 hours
21 September 15, Omar Oakes
Peace, the smartphone ad blocker which raced to the top of the Apple paid app store chart last week, has been removed by its founder after less than two days on the market.
 
Nestlé calls digital pitch Nestlé calls digital pitch
21 September 15, Gurjit Degun
Nestlé is on the hunt for an agency to handle digital work in the UK across its water division for brands including Buxton, San Pellegrino and Perrier.
 
British Gas introduces Wilbur the penguin in latest cute animal spot British Gas introduces Wilbur the penguin in latest cute animal spot
21 September 15, Omar Oakes
British Gas has launched the latest TV ad in its "planet home" series, featuring a penguin explorer which discovers the comforts of a heated home.
 
Breakfast Briefing: RSA takeover falls through, Rugby World Cup ratings and Apple plans refugee donations Breakfast Briefing
21 September 15, Daniel Farey-Jones
In today's news, insurer RSA's takeover falls through, eight million watch the Rugby World Cup opener on TV, and Apple donates to refugee charities.
 
Cadbury's Gorilla is nation's favourite ad, while industry opts for Guinness' Surfer Cadbury's Gorilla is nation's favourite ad, while industry opts for Guinness' Surfer
21 September 15, Gemma Charles
Cadbury's 'Gorilla' has been named the public's favourite ad of all time, while marketers' top ad is Guinness' 'Surfer', according to polls run by Marketing celebrating the 60th anniversary of the TV ad... read more
 
#60yearsTVads: VCCP's Darren Bailes on the importance of writing #60yearsTVads: VCCP's Darren Bailes on the importance of writing
21 September 15, Darren Bailes
Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising... read more
 
M&C Saatchi's Tom Bazeley on rugger buggers and the joys of unlimited Lucozade Sport M&C Saatchi's Tom Bazeley on rugger buggers and the joys of unlimited Lucozade Sport
18 September 15, Tom Bazeley
Football, so the pundits tell us, is a funny old game. I disagree. When placed side by side with rugby, football seems straightforward and uncomplicated, leaving rugby looking a little like a slightly... read more
 
England rugby captain stars in Beats By Dre campaign England rugby captain stars in Beats By Dre campaign
18 September 15, Gurjit Degun
Chris Robshaw, the England rugby captain, stars in the latest Beats By Dre campaign, which follows his preparations and challenges before the World Cup tournament.
 
Rugby World Cup 2015: How the key brands are bringing their sponsorships to life Rugby World Cup 2015: How the key brands are bringing their sponsorships to life
18 September 15, Daniel Farey-Jones
On the eve of the Rugby World Cup, Marketing takes a look at how the key commercial partners of the Rugby World Cup 2015 are bringing their sponsorships to life to drive engagement.
 
Five brand lessons from Jeremy Corbyn's rise to the top Five brand lessons from Jeremy Corbyn's rise to the top
18 September 15, Zoe Harris
 
First Utility appoints VCCP as creative agency First Utility appoints VCCP as creative agency
18 September 15, Omar Oakes
First Utility, the largest challenger to the "big six" energy suppliers, has appointed VCCP to its integrated ad account after a competitive pitch.
 
Campaign Viral Chart: Pokemon takes top spot Campaign Viral Chart: Pokemon takes top spot
18 September 15, Gurjit Degun
Pokemon's ad introducing a new way of playing was the most shared ad this week.
 
NHSBT "bleed for England" by Pablo NHSBT "bleed for England" by Pablo
20 September 15,
NHSBT launched a Give Blood campaign featuring former England rugby players on the same day as the start of the 2015 Rugby World Cup.
 
EasyJet "how 20 years have flown" by VCCP EasyJet "how 20 years have flown" by VCCP
18 September 15,
A couple meet and fall in love on an easyJet flight in an ad celebrating the budget airline's 20th anniversary.
 
Royal London unveils animated time-traveller in new TV spot Royal London unveils animated time-traveller in new TV spot
18 September 15, Omar Oakes
Royal London, the life insurance and pensions mutual, has brought back its time-travelling spokesman Roy in animated form for its latest TV campaign.
 
EasyJet tells a love story in 20th anniversary campaign EasyJet tells a love story in 20th anniversary campaign
18 September 15, Gurjit Degun
EasyJet, the budget airline, has released a European campaign marking its 20th anniversary, which asks customers to tell their travel stories.
 
Want a Whopper but don't want to wait? Burger King has the answer Want a Whopper but don't want to wait? Burger King has the answer
18 September 15, Sara Spary
A personal assistant will stand on line in customers' place
 
 
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