UK mobile adspend to overtake newspapers faster than expected, WSJ launches broadsheet in Europe and Asia, and Tories launch attack ads against Jeremy Corbyn

View in web browser   |   Add to safe senders Daily News 14th September

Mobile adspend in UK to overtake newspapers faster than expected, predicts report 14 September 15, Michelle Perrett Mobile advertising is set to overtake newspaper expenditure in the UK this year and globally in 2016 - a year earlier than previously predicted, ZenithOptimedia has forecast.   Wall Street Journal goes back to broadsheet in Europe and Asia 14 September 15, Michelle Perrett The Wall Street Journal, the business newspaper owned by News Corporation, has today launched a new broadsheet edition for Europe and Asia.   Tories launch attack ads against Jeremy Corbyn while Labour plots digital drive 14 September 15, Gemma Charles The Conservative Party has unleashed a series of ads on social media attacking the newly-installed Labour leader Jeremy Corbyn, claiming he poses a risk to the security of the country, economy and families.   We Are Social appoints Lise Pinnell as head of strategy 14 September 15, Gurjit Degun Lise Pinnell, the head of strategy at AnalogFolk, has joined We Are Social in the same role to lead the strategy team.   Trinity Mirror confirms talks to buy regional publisher Local World 14 September 15, Omar Oakes Trinity Mirror has confirmed it is in talks to buy Local World, its rival local newspaper publisher.   Economist launches outdoor ad campaign about right to die debate 11 September 15, Omar Oakes The Economist ran an outdoor campaign to get Londoners talking about how they want to live their last days ahead of today's Parliamentary vote on the Assisted Dying Bill.   Breakfast Briefing: Sainsbury's in China, Yahoo loses marketing chief, and O2/Three deal scrutiny 14 September 15, Daniel Farey-Jones Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, Sainsbury's launches online in China, Yahoo's marketing chief departs and... read more   Guardian reorganises commercial operations 11 September 15, Michelle Perrett Guardian News & Media (GNM) has restructured its commercial operations into three business units focusing on readers, agencies and clients, and print.   British Airways appoints Troy Warfield as director of customer experience 11 September 15, Charlotte Mceleny BA has appointed former Avis and Kimberly-Clark marketer Troy Warfield to a wider role of director of customer experience.   Posterscope names Whyte UK CEO 11 September 15, Michelle Perrett Posterscope, the Dentsu Aegis out-of-home (OOH) specialist, has appointed Stephen Whyte as its UK chief executive.   Twenty years in production: one woman's story 14 September 15, Jacqueline Dobrin Grey London's head of production Jacqueline Dobrin explains how the production department has changed during her 20 years in the industry.   Why Apple's new releases are a shot in the arm for digital TV 11 September 15, Dan Chapman MediaCom's head of digital explains why Apple's latest releases bring us closer to the eradication of devices.   Fred Armisen fails to shoot a commercial for Absolut and Water for People 11 September 15, Adam Olson "Portlandia" star is too precious for the gig in this rare vodka-charity hookup, courtesy of Paul Sevigny shop Naked Luxury   Selena Gomez shows off Apple's latest iPhone 11 September 15, Adam Olson Video for Apple's latest smartphone gets start treatment while focusing on the product   Metro helps you hide from people you hate on the tube, brand says in new campaign 11 September 15, Sara Spary Metro newspaper has rolled out a new campaign that aims to show how ingrained it is in city life.   Campaign Viral Chart: Pot Noodle's boxing hero ad tops most shared chart 11 September 15, Gurjit Degun Pot Noodle's latest ad follows a young man trying to make it in the boxing world and has been shared more than 145,000 times in the past week.                 Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London   ASSOCIATE DIRECTOR – shopper/integrated agency – London – c. £75k plus great benefits   £70-75k depending on experience Judi Patton, London   Marketing Consultant   From £41,364 National Trust, Flexible base (York, Altrincham, Manchester, Grasmere)               See all jobs

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