Thursday 17 September 2015

Social Media Week London 2015 - Pinterest isn’t a social media network, contactless cards, L'Oreal and IoT, addend’s robots, de-risk digital

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Brand Republlic
Digital PM brought to you by The Wall 17th September
 
Why you shouldn't call Pinterest a social media platform Why you shouldn't call Pinterest a social media platform
17 September 15, Samantha Edwards
"We say we're a visual discovery tool," said Zoë Pearson, marketing manager at Pinterest at a Social Media Week London speaker session.
 
 
17 September 15
Data technology is mobilising publisher data

This month, at events Dmexco in Cologne, Germany, and ATS in London, there will be a marked focus on publishers and their audience data, especially in relation to walled-data gardens like Google and Facebook...

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17 September 15
How contactless cards encourage more spending

Contactless cards are becoming an increasing popular means of payment. According to the UK Cards Association £2.5 billion was spent on contactless cards in the first half of 2015 – more than was spent...

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17 September 15
Three tips to de-risk digital

We all know the feeling. You’ve just pitched an idea to completely revolutionise your brand to the rest of the board. You’re nervous, but you know that digital cannot be ignored. You know that to compete...

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17 September 15
The Daily Poke: Pucker up, coffee cup

There are few nicer ways to start the day than with a latte on the lips. But now, there’s a way to get even more intimate with your morning brew. Shaped like a human mouth, the Kiss Lid invites coffee...

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Connected mascara? L'Oreal explores the Internet of Things Connected mascara? L'Oreal explores the Internet of Things
17 September 15, Shona Ghosh
L'Oreal is exploring the idea of smart make-up and conducting internal development work on the Internet of Things.
 
Beware of autobots - adland's robots in disguise Beware of autobots - adland's robots in disguise
17 September 15, Andy Nairn
What's this year's Big Idea?
 
Tech viewpoint on publishing's third way Tech viewpoint on publishing's third way
17 September 15, Rowly Bourne
Recently, The Sun and the Toronto Star, Canada's biggest-selling paper, announced changes to the way they aim to generate online revenues.
 
 
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