GSK retains PHD and MediaCom, Spiderman struggles with glasses in Vision Direct ad, How brands can win at the Rugby World Cup

view in web browser add to safe senders list September 15, 2015 Campaign Daily Fix

Latest news GSK retains PHD and MediaCom for global media Omar Oakes GlaxoSmithKline has awarded its £1.1 billion global media buying and planning business to incumbent agencies PHD and MediaCom after a competitive pitch. Spiderman has issues with glasses in new ads for Vision Direct Omar Oakes Vision Direct, the contact lenses retailer, has poked fun at the awkwardness of wearing glasses in unusual situations in a series of digital ads launched today. How brands can win at the Rugby World Cup: stop trying to be the star Matt Boffey Rugby is a sport without superstars, so how can the upcoming tournament offer something to brands over the next month, asks the founder of London Strategy Unit. Rebranded NSPCC says children are 'worth fighting for' in TV campaign James Swift The NSPCC is releasing its first TV campaign since rebranding with the credo "every childhood is worth fighting for". Weve to transition into selling O2 mobile data to media partners Gurjit Degun Weve, the mobile ad network owned by O2, will begin to monetise the data it has collected through the operator and its various offerings such as Wi-Fi and Priority Moments. Rugby World Cup updates to be streamed at London tube stations Omar Oakes Transport for London has partnered with ITV, the broadcaster for the Rugby World Cup, to produce live news and updates from the tournament on the capital's tube and DLR networks. Gravity Road promotes Max Ward to head of multiplatform Omar Oakes Gravity Road has promoted Max Ward, its content director, to be the creative agency's head of multiplatform. Galaxy's new Duet chocolate ad features Moon River rap Omar Oakes Moon River, the classic Henry Mancini ballad written for Breakfast at Tiffany's, is featured again by Mars Chocolate's Galaxy brand, but with a modern twist for its new Duet variation. Towie stars talk tampons in first Lil-lets TV campaign in seven years James Swift Ferne McCann and Lydia Bright, cast members on The Only Way Is Essex, front Lil-lets's first TV campaign in seven years. Finding a fit for Levi's Joan Voight Global CMO Jennifer Sey discusses how the company's jeans can blend populism and aspiration Advertising commandments that should be consigned to history Jon Collins Framestore's worldwide president of integrated advertising loses his religion over some industry dicta The Work The Times and The Sunday Times "the A-Z of rugby" by Grey London The Times and The Sunday Times have released a series of 26 short films detailing the A-Z of the Rugby World Cup, which starts on 18 September. Sony "made for Bond" by Adam & Eve/DDB Naomie Harris, who plays Moneypenny in the new James Bond films, reprises her role for Sony's latest campaign. Editor's pick Don't beat around the bush - it's still all about creativity Claire Beale I love Jonathan Mildenhall's quote on the new agency model. Surviving ten years as a media independent Jenny Biggam As the7stars turns ten, Jenny Biggam reveals how the minnow has been able to swim among sharks in the unforgiving media waters Also in the news Poet Harry Baker celebrates eclectic spirit of Soho in London Fashion Week spot Sara Spary Performance poet Harry Baker has created a spoken word poem to celebrate the spirit, style and diversity of London's Soho - the new location for London Fashion Week. Burberry raises marketing investment with Apple Music channel Daniel Farey-Jones Burberry has invested in taking its five year-old music platform onto Apple Music, the paid-for service which has attracted 11 million sign-ups with a three-month free trial offer. Adidas launches #ForceOfBlack as New Zealand rugby team lands in London Staff Adidas has welcomed the New Zealand All Blacks rugby team with an event that challenged Londoners to take on the #ForceOfBlack in a wind tunnel under London's Hungerford Bridge. Campaign Jobs Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London Social Media Manager to £30,000 (depending on experience) Speed, Bristol (City Centre), City of Bristol See all jobs

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