Media AM - Andras Vigh named Blue 449 global chief executive; Facebook launches tools to target TV advertisers; Media on Trial: A review of Radio X

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28th September 2015

Andras Vigh named Blue 449 global chief executive Blue 449, ZenithOptimedia Group's open source communications network, has appointed Andras Vigh as its global chief executive. Facebook launches tools to target TV advertisers Facebook has launched a number of new ways to buy ad space and measure the effectiveness of campaigns on mobile. Media on Trial: A review of Radio X Chris Moyles, the rebranded radio station's new breakfast show host, is a tough sell as a brand partner, says Neil Tookey, the head of radio at Maxus. Vodafone and Liberty Global end talks over assets swap Vodafone has revealed talks have ended about an exchange of selected assets with Liberty Global, the US cable giant and owner of Virgin Media. Watch: Inside Unruly's new video ad lab Video ad tech company Unruly has launched a new video lab designed to help advertisers deal with the increase in ad blocking software. Brands must be in pocket - or risk being out of it - when it comes to mobile One of the biggest untapped opportunities with mobile lies outside of pure media, says Starcom Mediavest Group's European mobile strategy and development director. Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. My Media Week: Stuart Mays Coffee, chocolate and an unfeasible number of bacon rashers; we join Stuart Mays, director of commercial strategy at Global, as the Radio X launch day beckons. My Media Week: Lawson Muncaster From a charity abseil scaling the Lloyd’s building to celebrating City AM’s tenth anniversary in style, Lawson Muncaster, managing director of City AM is on a high this week. Condé Nast's Bob Sauerberg to become US CEO Bob Sauerberg has been named as the next US chief executive of Conde Nast, the magazine publisher of Vogue, Vanity Fair and GQ. Vice UK appoints Guardian's Rebecca Nicholson as editor-in-chief Vice, the global youth media company, has named the Guardian's live features editor Rebecca Nicholson as its UK editor-in-chief. My Media Week: Mike Buckley We join Mike Buckley, the managing director of Attitude Media, has come a long way since Our Price. Out to lunch with Boisdale Life and David Emin: Mark Hollinshead David Emin invites Mark Hollinshead, CEO of Great Run and a non-executive director of Dentsu Aegis' regional business, to join him for lunch and share some of his experiences, from his humble beginnings at David Cocks Advertising to his career at the Mirror Group. Latest blogs How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. I want an open relationship with the Times Newspapers will always struggle if they see online news as an extension, rather than the focus, of its core product, says the associate director of brand consultancy Flamingo. A cruel reminder of the power of print News brands have absolute dedication to tackling difficult issues and making them resonate with their audiences, says Zoe Harris, the group marketing director at Trinity Mirror. Why publishers' brand strategy must be fluid and flexible Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector. Head of Sales and Business Development for Exciting Music and Lifestyle brand! , LND Recruitment Up to £40,000 + great company perks and uncapped commission, London (Greater) Account Manager - Media Agency- Entertainment/Youth brands , Shape Media up to £30,000 basic + bonus + benefits, London (Central), London (Greater) Advertising Sales Executive - Leading Media Brand , Shape Media £20,000 rising to £22,000 base + uncapped monthly commission. OTE £29K, Central London Senior Conference Producer , Lipton Media £25,000-£35,000 + Generous Profit Share, London (Central), London (Greater) Senior Advertising Sales Executive , ER Media & Sales £30,000 - £35,000, South West London

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