Google's new ad tools, retailers connected on social, Facebook's TV ad tools, Dmexco 2015, Costa Coffee on Periscope

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Google reveals new tools to help brands reach specific customers and push new apps 28 September 15, Gurjit Degun Google has launched a product to help advertisers reach specific customers on Google Search, YouTube, and Gmail, as well as a tool for pushing new apps.     28 September 15 Infographic: 42% consumers prefer to shop at retailers that connect on social Retail and brand consultancy The Market Creative has created this infographic, looking at the rise of social media and its impact on shopper buying behaviour. It's no surprise that the majority of... read more   28 September 15 Digital-born killer ideas (Flickr/DiAnn L'Roy) The state of current technology provides a staggering range of opportunities for brands – the technology is no longer the limitation – the limit is only our creativity. One... read more   28 September 15 What can we learn from Dmexco 2015? (Facebook/Dmexco) Last week nearly 40,000 marketers trekked across Europe to attend Dmexco, the world's largest advertising and technology conference. The attendees were met by hundreds of speakers and... read more   28 September 15 The Daily Poke: You'll never walk alone It's only natural to feel nervous about walking home on your own at night. But now there's a new free app that transforms your smartphone into a personal safety monitor. That way, someone’... read more     Facebook launches tools to target TV advertisers 28 September 15, Gurjit Degun Facebook has launched a number of new ways to buy ad space and measure the effectiveness of campaigns on mobile.   Costa Coffee uses Periscope to broadcast flat white coffee art battle 28 September 15, Shona Ghosh Costa Coffee is tapping Periscope, the Twitter-owned live broadcasting app, to stream a barista battle to create the perfect coffee art.   Disruptors: cofounder of Five Seconds agency, Paul Falla 28 September 15, Jonathan Shannon The creative from the self-described "world's first five second ad agency" talks influences and what will happen to agencies in the next three years.   Brands must be in pocket - or risk being out of it - when it comes to mobile 28 September 15, Scott Curtis One of the biggest untapped opportunities with mobile lies outside of pure media, says Starcom Mediavest Group's European mobile strategy and development director.                 Community Manager   £30k Dot-Gap, London (Central)   Campaign Manager   Flexible Direct Recruitment, London (East), London (Greater)   Strategy Director, edgy global brand consultancy, London   £70000 - £90000 per annum Gabriele Skelton, City of London   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London   Digital Experience Manager   Competitive HSBC, London   Head of Brand - P&O Cruises   Competitive + pension + great benefits Carnival UK, Southampton, Hampshire   Innovation Delivery Manager x 2   Up to £35,000 p.a. + excellent benefits Cancer Research UK, London   Internal Communications Business Partner   Negotiable Sky, Middlesex               See all jobs

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