Digital adspend, Dmexco 2015, Coca-Cola buys emoji, ad blockers, music and social media, Nestlé digital pitch

View in web browser   |   Add to safe senders Digital PM brought to you by The Wall 21st September

Digital adspend forecast to become 51% of UK market in 2016 21 September 15, Omar Oakes More than half of all UK adspend will be digital next year, Carat has predicted, with the total market to grow by 6.4 per cent in 2015.     21 September 15 Dmexco 2015: What makes a great mobile video ad? Mobile video was undoubtedly one of the hot topics at Dmexco with speakers including Robert Bridge, vice-president, head of international marketing & editorial at Yahoo, and Debbie Weinstein, director... read more   21 September 15 #Musicbuzz: The evolving role of social in music (Thinkstock/killerbayer) Social media has changed the music marketing landscape forever. While it's easy to be impressed by the scale of an artist's social media footprint, both marketeers and musicians... read more   21 September 15 The Daily Poke: Just like being there That's the curious thing about Google Street View. You can put yourself anywhere in the world and yet most of the time, the first place you'll check out is your own street. Since Google launched... read more   18 September 15 Why Under Armour's social network ambition is ultra fit From Net-a-Porter's Net Set to Penguin's My Independent Bookshop, it's not a radically new idea for brands to launch their own social networks. But Under Armour's ambition to rival mainstream networks... read more   18 September 15 Can vloggers have their cake and eat it? In recent years, brands have unsurprisingly focussed on prolific vloggers, such as Zoella, for association and reach. In a bid to keep up, the ASA published a guide encouraging transparency and drawing... read more     App store's number one mobile ad blocker removed by founder after just 36 hours 21 September 15, Omar Oakes Peace, the smartphone ad blocker which raced to the top of the Apple paid app store chart last week, has been removed by its founder after less than two days on the market.   Coca-Cola buys first emoji on Twitter with #shareacoke drive 21 September 15, Daniel Farey-Jones Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking coming up when a user types #shareacoke.   Nestlé calls digital pitch 21 September 15, Gurjit Degun Nestlé is on the hunt for an agency to handle digital work in the UK across its water division for brands including Buxton, San Pellegrino and Perrier.   Campaign Viral Chart: Pokemon takes top spot 18 September 15, Gurjit Degun Pokemon's ad introducing a new way of playing was the most shared ad this week.                 Client Data Strategist   £50k Dot-Gap, London (Central)   Senior Planner   £34k Dot-Gap, London Central   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London   Innovation Delivery Manager x 2   Up to £35,000 p.a. + excellent benefits Cancer Research UK, Islington   Campaign Project Manager   Negotiable Sky, London   Digital Marketing Executive - Sky Business   free sky, pension, healthcare Sky, London   Brand Marketing Executive - Sky Atlantic   Negotiable Sky, London   Planning, Projects & Events Consultant   Negotiable Sky, Middlesex               See all jobs

Manage Bulletins Unsubscribe