News Corp agrees to buy Unruly, Sainsbury's to enlist Mog for Christmas ad, and Adidas calls international CRM pitch

View in web browser   |   Add to safe senders Daily News 17th September

News Corp agrees to buy Unruly 16 September 15, James Swift News Corporation has agreed to acquire Unruly Holdings Limited in a deal that values the video ad tech company at up to £114 million.   Sainsbury's to enlist Mog for Christmas ad 17 September 15, Maisie McCabe Sainsbury's is understood to be planning to feature an animated version of Mog the Forgetful Cat, from the Judith Kerr children's book, in its Christmas advertising.   Adidas calls international CRM pitch 17 September 15, Gurjit Degun Adidas has called a global review of its CRM activity.   Agencies line up for Huawei global contest 17 September 15, Omar Oakes Huawei, the Chinese tech giant, has contacted agencies ahead of a possible pitch for its global creative business.   A view from Dave Trott: A beautiful constraint 17 September 15, Dave Trott Adam Morgan's new book is called A Beautiful Constraint. About the way opportunity often presents itself as a problem.   Breakfast Briefing: Stella brewer preps stellar deal, Apple delays WatchOS and antibacterial soap questioned 17 September 15, Daniel Farey-Jones Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, brewer AB InBev prepares SABMiller takeover, Apple delays its WatchOS 2 update... read more   Government launches independent review of BBC's governance and regulation 16 September 15, Gurjit Degun The government has launched an independent review of the BBC looking into how the broadcaster is governed and regulated.   Mullen Lowe enters UK media 17 September 15, Gurjit Degun Mullen Lowe Group is considering launching a media planning and buying arm in the UK.   Twitter's three Cs explains how mobile is dominating the world 16 September 15, Samantha Edwards Tariq Slim, head of telco and tech at Twitter UK, took to the stage at Social Media Week London to discuss how mobile is transforming communication, content and consumption, and explain how brands can... read more   Why you shouldn't call Pinterest a social media platform 17 September 15, Samantha Edwards "We say we're a visual discovery tool," said Zoë Pearson, marketing manager at Pinterest at a Social Media Week London speaker session.   Uber CEO Travis Kalanick says he's learning to tell the brand story 17 September 15, Shona Ghosh Uber is responsible for more than 1,000 journeys a minute, according to its CEO, but still has an image problem.   Prezzo restaurant kicks off advertising review 17 September 15, Gurjit Degun Prezzo is looking for an agency to handle its creative activity, following media coverage of restaurants holding on to staff tips.   SunLife seeks ad agency for above-the-line brand brief 17 September 15, James Swift SunLife, the financial services company, is looking for an ad agency to create an above-the-line brand campaign.   Goodstuff lands Zoopla Property Group media 17 September 15, Gurjit Degun Zoopla Property Group, which owns the Zoopla and PrimeLocation websites, has consolidated its £15 million media business into Goodstuff Communications.   Helia and Chemistry join Royal Mail roster 17 September 15, Gurjit Degun Royal Mail has appointed Havas Helia to handle customer engagement and Publicis Chemistry to work on its business-to-business CRM account.   Fold7 wins Doddle's advertising business 17 September 15, Gurjit Degun Doddle, the click-and-collect delivery service company, has named Fold7 its retained creative agency after a competitive pitch.   Havas Work Club to help relaunch Sharp 17 September 15, Gurjit Degun Sharp, the electronic goods manufacturer, has appointed Havas Work Club without a pitch to help relaunch its home appliances business across Europe.   AMV hires Goodchild for new events and broadcast arm 17 September 15, James Swift Abbott Mead Vickers BBDO is launching an experiential, events and live broadcast unit called AMV Live and has hired Sarah Goodchild to run the department.   TBWA hands ECD role to Douglas 17 September 15, James Swift TBWA\London has hired Graeme Douglas, the award-winning strategist and creative behind Honda's "the other side" campaign, as its executive creative director.   Priest joins Grace Blue in global role 17 September 15, Gurjit Degun Ian Priest, the former president of the IPA and a co-founder of VCCP, has joined Grace Blue, the recruitment company, as its global chief executive.   Immigration could be a solution to talent shortage, says Martin Sorrell 16 September 15, Kate Magee WPP's Sir Martin Sorrell is at Dmexco, where he has said new talent could be a silver lining in the immigration crisis.   M&C Saatchi's Tim Duffy takes us through his seven ages of TV advertising 17 September 15, Tim Duffy Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising... read more   Rich's tenure set to be tested by new free NME 17 September 15, David Benady As NME prepares to relaunch as a free title, Time Inc UK's chief executive talks about the future for the rock bible and the publisher.   Bond's back: from Heineken to Range Rover, brands line up for a part in Spectre 17 September 15, Ben Bold With Bond-mania gathering momentum ahead of Spectre bursting onto cinema screens at the end of October, Marketing decided to take a closer look at some of the high-profile brands that are onboard for the... read more   The best rugby-themed beer ads from around the world 17 September 15, Be On As Rugby World Cup fever grows, the social video experts at Be On have combed through the global viral scene to identify 2015's best rugby-themed ads.   NSPCC "astronaut" by Leo Burnett 17 September 15, The NSPCC introduces the tagline "Every childhood is worth fighting for" in its latest TV spot.   Virgin Trains "be bound for glory" by Krow Communications 17 September 15, A young man travels to meet his girlfriend's family for the first time and charms them all, thanks to Virgin Trains.   WestJet "Dave the dog" by Publicis London 17 September 15, Dave, a Brit whose girlfriend lives in Canada, disguises himself as a dog to save money on airfares in a new online ad for WestJet.   History of advertising - No 147: Pets.com's sock puppet 17 September 15, There was no character more symbolic of the here-today-gone-tomorrow nature of the companies riding the 90s dotcom wave in the deluded belief that blanket advertising could compensate for flawed business... read more   With a Hendrix soundtrack, Ford introduces Europe to the Mustang 17 September 15, Campaign staff Blue Hive Europe Mustang created 'The Road Awaits' to usher in the pony car   Johnnie Walker launches global campaign with new slogan 17 September 15, Campaign staff Created by Anomaly, "Joy Will Take You Further" replaces "Keep Walking"                 Digital Executive   £29,081 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Regent's Park, London   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London   ASSOCIATE DIRECTOR – shopper/integrated agency – London – c. £75k plus great benefits   £70-75k depending on experience Judi Patton, London               See all jobs

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