Social Media Week London 2015 - live coverage and data metrics, Burberry’s Apple Music channel, connected storytelling, coding glossary, Adidas’ #ForceOfBlack campaign

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4 social data metrics that might be lying to you 14 September 15, Samantha Edwards Karin Robinson, head of social insight at OgilvyOne, has kicked off Social Media Week London with her talk, Lies, Damned Lies and Social Statistics: why raw data can tell the wrong story, and why that... read more     15 September 15 Social Media Week London 2015: Follow our live coverage All this week Brand Republic is reporting live from Social Media Week London 2015, focusing on three key themes throughout the event: data, technology and content. We have created content hubs for each... read more   15 September 15 Infographic: Connected brand storytelling Advertising agency Wywy has created this infographic to highlight the importance for brands to implement connected storytelling across devices. This is in order to reengage multitasking consumers as the... read more   15 September 15 By invitation only: How publishers benefit from private exchanges The share of media budgets spent programmatically continues to escalate across all channels, with particular growth in programmatic video. Almost 40% of total UK video ad inventory is expected to be sold... read more   15 September 15 The Daily Poke: Better for butter Think about it. Butter packaging has remained largely unchallenged for decades. It's either foil or waxed paper (how very 20th century) or it's the familiar plastic tub. And yet both formats... read more     Burberry raises marketing investment with Apple Music channel 15 September 15, Daniel Farey-Jones Burberry has invested in taking its five year-old music platform onto Apple Music, the paid-for service which has attracted 11 million sign-ups with a three-month free trial offer.   Coding for marketers: A primer on key terms 15 September 15, Andrew Laxton, Racepoint Global It's time for marketers to get up to speed with code talk.   Weve to transition into selling O2 mobile data to media partners 15 September 15, Gurjit Degun Weve, the mobile ad network owned by O2, will begin to monetise the data it has collected through the operator and its various offerings such as Wi-Fi and Priority Moments.   Adidas launches #ForceOfBlack as New Zealand rugby team lands in London 15 September 15, Staff Adidas has welcomed the New Zealand All Blacks rugby team with an event that challenged Londoners to take on the #ForceOfBlack in a wind tunnel under London's Hungerford Bridge.                 Senior Planner   £34k Dot-Gap, London Central   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   European Business Director - FMCG   £70000 - £75000 per annum The Great & The Good, West London   Proposition & Acquisition Executive   Negotiable EE, London   Social Media Manager   to £30,000 (depending on experience) Speed, Bristol (City Centre), City of Bristol   Head of Campaigns & Retail   Negotiable Sky, West London   Marketing Consultant   From £41,364 National Trust, Flexible base (York, Altrincham, Manchester, Grasmere)   Head of Marketing - Sky Vision   Negotiable Sky, West London   Head of Brand and Creative   £Competitive + 20% bonus Three, Maidenhead, Berkshire               See all jobs

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