This week's most read news and best ad campaigns: The best Rugby World Cup ads so far, Art director Barrett dies, Rockabox gains cash boost

view in web browser add to safe senders list September 12, 2015 Campaign Saturday Shot

This week's most read news and best ad campaigns Most read news Rugby World Cup 2015 ads: the best so far Michelle Perrett The Rugby World Cup, which is being hosted by England, kicks off on 18 September and brands are clamouring to show their support. Campaign showcases some of the best adverts so far. Award-winning art director Ray Barrett dies John Tylee Ray Barrett, the multi-award winning art director who became one of Britain's first black agency creative chiefs, has died aged 57. Rockabox rebranded Scoota and gains £3.7m cash boost Kate Magee Rockabox, the online ad tech company, has rebranded and raised £3.7 million from some of adland's biggest names, including Sir John Hegarty, Martin Boase and Michael Greenlees. Chris Moyles confirmed as new Radio X breakfast host in Global rebrand Michelle Perrett XFM will be rebranded to Radio X later this month, Global Radio has confirmed today, after weeks of speculation about the radio station's future. 18 Feet and Nationwide settle High Court dispute James Swift 18 Feet & Rising has ended its High Court dispute with former client Nationwide over claims that the building society stole credit for the agency's work. O2 urges fans to make giants of the England Rugby team for World Cup campaign James Swift O2 is releasing a rousing animated film urging people to get behind the England rugby team ahead of the World Cup, which begins later this month. BBH's Rudd joins O&M London Gurjit Degun Charlie Rudd installed as Ogilvy & Mather's fourth chief executive in ten years Instagram opens platform to brands and introduces 30-second ads Gurjit Degun Instagram, the photo-sharing app owned by Facebook, is opening the platform to all advertisers by the end of the month. Droga5 closes Sydney office Michelle Perrett The Australian arm of advertising agency Droga5 will be closing its doors before the end of the year due to some "self-inflicted" issues, "bad luck" and the "befuddling" local advertising market. Stray dog finds street solidarity in Blue Cross TV ad Omar Oakes A stray dog singing a sorrowful version of Gloria Gaynor's 'I Will Survive' features in the latest TV and online ad for the Blue Cross animal charity. How Christina Hendricks steers her personal brand without social media Emily Tan, Campaign Asia-Pacific Much like her Mad Men character Joan Holloway, Christina Hendricks is classy, intelligent and in full control of her presence both onscreen and online. Paul Hammersley named Cheil CEO James Swift Paul Hammersley, the former chief executive of EDC UK, is joining Cheil as its first UK group chief executive. Bestival founders aim to bring the party to brand experiences Maisie McCabe Ahead of Bestival this weekend, Ziggy Gilsenan, a co-founder of the festival, talks to Maisie McCabe about why after 11 years of running festivals, she wants to start creating experiences for brands. Havas Media Group partners with Genero for online video Michelle Perrett Havas Media Group has signed an agreement with Genero, the online community that brings together creatives with brands or musicians, giving it access to 300,000 filmmakers in 220 countries. RadiumOne bolsters senior sales team with IPG Mediabrands and Quantcast hires Michelle Perrett RadiumOne has made two senior hires from IPG Mediabrands and Quantcast to work in its newly formed strategic sales division. Top Work Trainline "I am train" by Anomaly London Trainline's new campaign begins with a 60-second TV spot, shot by Ringan Ledwidge, which will debut during X Factor on 12 September. PG Tips "keep it tea" by Mother Monkey the monkey, who has the rare distinction of being used as a mascot for two different brands, returns in a series of shorts by Mother for PG Tips. Wrangler "Wrangler vs Wrongler" by We Are Pi Wrangler Europe is teasing its autumn/winter range of jeans with a simple but striking outdoor and social campaign. Android "swim dem crew" by Adam & Eve/DDB Android is launching a TV and cinema ad to create brand awareness with UK millennials. O2 "make them giants" by VCCP O2, which sponsors England Rugby, has released a rousing animated ad ahead of the World Cup. Blue Cross "I Will Survive" by M&C Saatchi An abused dog, called Baxter, summons up the courage to leave his owner and find a new home, all while singing Gloria Gaynor's I Will Survive, in a new ad for the Blue Cross animal charity. Gocompare.com "Nothing quite compares to Gocompare" Gocompare.com resurrected its opera-singing mascot in July after a two-year hiatus with a triumphant and soulful reworking of the brand's theme song. Campaign Jobs Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London Head of Campaigns & Retail Negotiable Sky, West London See all jobs

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