Wednesday, 23 September 2015

Aardman acquires US-based Nathan Love, Miley Cyrus ads escape ban, Spotify offers media planning tool

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September 23, 2015

Campaign Daily Fix

Latest news
Aardman eyes US expansion with acquisition of Nathan Love Aardman eyes US expansion with acquisition of Nathan Love Omar Oakes Aardman, the animation studio that created Wallace & Gromit, is to buy a majority share in New York-based animation company Nathan Love.
No ban for Miley Cyrus' 'sexually suggestive' MAC Cosmetics ads No ban for Miley Cyrus' 'sexually suggestive' MAC Cosmetics ads Omar Oakes Outdoor ads which featured singer Miley Cyrus in a suggestive pose have not been banned by the ads watchdog, despite complaints that they were offensive and overtly sexual.
Spotify unveils Galileo media planning tool Spotify unveils Galileo media planning tool Omar Oakes Spotify has launched a media planning tool that can deliver bespoke media plans, as it looks to improve its sales offer to agencies.
ITV to bring together all online services on one platform ITV to bring together all online services on one platform Maisie McCabe ITV is bringing together all of its online services, TV channels and on-demand under a single brand, The ITV Hub.
Channel 4 launches sequential ads for All 4 VOD service Channel 4 launches sequential ads for All 4 VOD service Omar Oakes Channel 4 has created a new digital ad product for All 4, its video on demand service, which allows brands to target viewers sequentially in real-time.
Anil Pillai quits DigitasLBi Anil Pillai quits DigitasLBi Gurjit Degun Anil Pillai, the chief executive at DigitasLBi for the UK, Middle East and Africa has stepped down after 19 years at the agency to "take on a new set of challenges".
Jonathan Jesson to replace Andy Dickey at McCann Central Jonathan Jesson to replace Andy Dickey at McCann Central Gurjit Degun McCann Central has taken on Jonathan Jesson, the former head of business at Cogent Elliott, as its chief growth officer.
What the Rugby World Cup tells us about the evolution of sports sponsorship What the Rugby World Cup tells us about the evolution of sports sponsorship Ben Cronin Sponsorship wins when brands consider activation alongside bidding rights and don't pay for rights they don't need, says Starcom Mediavest Group's UK managing director, sports.
Philippe Starck on creativity, philosophy and ecology Philippe Starck on creativity, philosophy and ecology James Swift We are not put on this earth to be happy but to work, create and understand the world around us, said the acclaimed French designer, Philippe Starck, at the D&AD president's lecture last night.
Will the rugby prove a home win for ITV? Will the rugby prove a home win for ITV? Ian Stevens If ITV can use this opportunity to extend beyond its populist commercial home ground, it can re-define its own brand, says the head of audiovisual at MEC.
The Work
Turkish Airlines
Turkish Airlines "how do you make a Didier" by Crispin Porter & Bogusky London
EasyProperty
EasyProperty "easy street" by The Red Brick Road
Wrangler Europe
Wrangler Europe "born ready" by We Are Pi
Editor's pick
Beyond the marketing department Beyond the marketing department Kate Magee As clients demand more consistency of message, there is a growing need for agencies to oversee the entire customer journey.
Why we're loving: Pat Porter, 3D animation lead, Psyop Why we're loving: Pat Porter, 3D animation lead, Psyop Porter led the animation for the new British Gas spot "no place like home", created by CHI & Partners.
Also in the news
Tweet-activated liquid rainbow highlights gay blood donor restrictions Tweet-activated liquid rainbow highlights gay blood donor restrictions Sara Spary A tweet-activated rainbow filled with liquid has been designed to raise awareness of restrictions on gay men donating blood.
McDonald's serves up Roald Dahl books and voice activated app McDonald's serves up Roald Dahl books and voice activated app Sara Spary McDonald's has partnered with the Roald Dahl and Penguin Random House Children's UK for a book promotion that will hand out free copies of Matilda, The Twits and The BFG.
MediaCom signs on as exclusive partner of Campaign US' Advertising Week coverage MediaCom signs on as exclusive partner of Campaign US' Advertising Week coverage Staff This year's content will include a series of short documentaries featuring young ad execs navigating the show
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