Facebook launches tools to target TV advertisers, Marketing’s 2015 Salary Survey, and H&M release extended Beckham film

View in web browser   |   Add to safe senders Daily News 28th September

Facebook launches tools to target TV advertisers 28 September 15, Gurjit Degun Facebook has launched a number of new ways to buy ad space and measure the effectiveness of campaigns on mobile.   The results of our 2015 Salary Survey should be a red flag for the industry 28 September 15, Ben Bold Job security is on the increase and there is a fresh focus on gathering multifarious career experiences; at the same time, however, pay is down and the gender gap, worryingly, appears to be expanding.... read more   H&M release extended Beckham film 28 September 15, Staff H&M has released its full-length film starring David Beckham and Kevin Hart.   Andras Vigh named Blue 449 global chief executive 28 September 15, Gurjit Degun Blue 449, ZenithOptimedia Group's open source communications network, has appointed Andras Vigh as its global chief executive.   Breakfast Briefing 28 September 15, Sara Spary In today's news, annual brand ranking survey CoolBrands shows tech brands knocking out established players, Zuckerberg pledges to bring the internet to refugees and Rolls-Royce is investigated in Brazil   Sky chief executive Jeremy Darroch's pay packet swells to £16.9m 25 September 15, Omar Oakes Jeremy Darroch, the chief executive of Sky, was paid nearly £17 million pounds in salary and bonuses in the 12 months ending 30 June 2015, more than three times as much as in the previous year.   McCann wins Picturehouse Cinemas' creative account 25 September 15, James Swift McCann London has won Picturehouse Cinemas' creative account after a competitive pitch.   The great digital ad swindle 25 September 15, Andrew Pemberton The digital ad business is drowning in a swathe of corrupt practices, writes Andrew Pemberton, director, Furthr.   Watch: Inside Unruly's new video ad lab 28 September 15, Helen Hoddinott Video ad tech company Unruly has launched a new video lab designed to help advertisers deal with the increase in ad blocking software.   Disruptors: cofounder of Five Seconds agency, Paul Falla 28 September 15, Jonathan Shannon The creative from the self-described "world's first five second ad agency" talks influences and what will happen to agencies in the next three years.   How to change advertising for the better: more outliers and mavericks 25 September 15, Paddy Collins Google's industry manager, Paddy Collins, was the winner of this year's Last One Standing event, held each year by the Advertising Association. Here he unpacks his winning pitch on how to change advertising... read more   'The best ads are spiky and poke you in the eye': Watch ECDs name their favourite ads 25 September 15, Staff Throughout September, Marketing has been celebrating the 60th anniversary of the TV ad break through a series of polls and articles by influential industry figures. Next up, three ECDs reveal their favourite... read more   Havas Media's Paul Frampton on TV advertising: 'the future's bright, but not as we know it' 28 September 15, Paul Frampton Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising... read more   What three things does real-time content need to succeed? 25 September 15, Samantha Edwards A panel at Social Media Week London argued for the importance of frozen content, preparing for spontaneity and predicting the future when creating real-time social content.   How the Royal Opera House uses social media to engage the newcomer and ballet buff alike 25 September 15, Samantha Edwards Chris Shipman of the Royal Opera House reveals how social media has allowed the brand to connect with its audiences, as part of a speaker session at Social Media Week London.   Brands must be in pocket - or risk being out of it - when it comes to mobile 28 September 15, Scott Curtis One of the biggest untapped opportunities with mobile lies outside of pure media, says Starcom Mediavest Group's European mobile strategy and development director.   The public reacts: queuing for Apple's new iPhone 6s 25 September 15, Helen Hoddinott, Georgina Brazier and Shona Ghosh Apple fans queuing for the new iPhone is something of an annual tradition, and this year didn't disappoint.   The Rugby World Cup's bright start shows it can learn from scandalous rivals' mistakes 25 September 15, Hugh Robertson An audience of 450m has been left in no doubt as to the proud home of rugby, writes Hugh Robertson, CEO and founding partner, RPM.   Now That's What I Call Marketing Vol. 1: the 14 most infuriatingly catchy ad songs 25 September 15, Daniel Farey-Jones Toss out your charmingly upbeat indie car commercial tunes and your 'Songs From The John Lewis Ads' CD and join Marketing in celebrating the craft of songs created just for ads.   From IKEA to Airbnb: the five best brand ad parodies 25 September 15, Alex Player The saying 'imitation is the sincerest form of flattery' rings true not just in the case of products and services, but the way in which they are presented to us. The ads of high-profile brands are ripe... read more   Pure TV brilliance from Lucozade: the Thinkboxes Awards for TV ad creativity 25 September 15, Thinkbox Winner for July/August 2015   How Sky Sports used personalised storytelling to show off its Premier League heritage 25 September 15, Shona Ghosh The competition between Sky Sports and BT Sport for the nation's football coverage has been accompanied by a corresponding marketing battle.   Hyundai kicks off NFL partnership 28 September 15, Adam Olson Automaker's first passes as league sponsor debuted at start of season   Brawny flexes its mascot's muscle in new spot 28 September 15, Adam Olson Ad features encouraging words from a friendly giant   All Blacks dominate social media in first week of Rugby World Cup Presented by ADOBE New Zealand may be the favourites to win the Rugby World Cup (RWC) - but off the pitch, they're already winning the social media battle.                 Client Data Strategist   £50k Dot-Gap, London (Central)   Digital Executive   £29,081 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Regent's Park, London   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London               See all jobs

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