H&M launches David Beckham campaign; McDonald's leads unbranded World Peace Day activity; Dawn Airey to become CEO of Getty Images

View in web browser   |   Add to safe senders Daily News 22nd September

H&M launches Adam & Eve/DDB's Beckham campaign 22 September 15, Maisie McCabe H&M has released its first ad created by Adam & Eve/DDB, a trailer for a longer film featuring David Beckham and the American comedian Kevin Hart.   McDonald's leads unbranded World Peace Day campaign for UN 21 September 15, James Swift McDonald's has championed a global campaign in support of the United Nations' World Food Programme, after snubbing Burger King's idea to create a burger together for the International Day of Peace.   Dawn Airey to become CEO of Getty Images 22 September 15, Omar Oakes Dawn Airey, the former senior EMEA vice president at Yahoo! and Channel 5 CEO, has been named as the new chief executive of Getty Images.   Welsh rugby sponsor springs cheeky choir flashmob in central London 22 September 15, Daniel Farey-Jones Admiral, the insurance company and shirt sponsor of the Welsh rugby team, has released an online video of its choir singing the Welsh national anthem in England territory.   Digital adspend forecast to become 51% of UK market in 2016 21 September 15, Omar Oakes More than half of all UK adspend will be digital next year, Carat has predicted, with the total market to grow by 6.4 per cent in 2015.   All Blacks dominate social media in first week of Rugby World Cup 21 September 15, Adobe Digital Index New Zealand may be the favourites to win the Rugby World Cup (RWC) - but off the pitch, they're already winning the social media battle.   Music streaming service Deezer considers IPO 22 September 15, Omar Oakes Deezer, the global music-streaming company, has registered with the French financial markets authority ahead of a possible flotation on the Paris stock exchange.   Airbnb builds massive 3D zoetrope to show 'A Different Paris' 22 September 15, Matthew Miller A team led by TBWA/Singapore created the giant rotating sculpture to portray the delights of the French capital   Breakfast Briefing: Apple greenlights electric car, VW diesel fallout, and Lufthansa okays Wi-Fi on short hauls 22 September 15, Daniel Farey-Jones Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, Apple sets an electric car target date, Volkswagen's diesel admission prompts... read more   Heineken unveils £64m Spectre campaign with Daniel Craig ad 21 September 15, James Swift Heineken has begun a $100 million (£64 million) campaign capitalising on its sponsorship of the new James Bond film, Spectre, with a TV spot featuring Daniel Craig.   The neuroscience behind the popularity of Cadbury's 'Gorilla' and Guinness 'Surfer' 21 September 15, Heather Andrew Heather Andrew, CEO of consumer neuro-research specialists Neuro-Insight, deconstructs how the winners of Marketing's polls on the best ads of the past 60 years work from the brain's point of view.   Coca-Cola buys first emoji on Twitter with #shareacoke drive 21 September 15, Daniel Farey-Jones Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking coming up when a user types #shareacoke.   What would brands do if TV advertising didn't exist? 22 September 15, Lindsey Clay, Thinkbox On the 60th anniversary of the first TV ad in the UK, the CEO of the marketing body for the UK's commercial TV industry ponders how brands could replace the benefits of TV advertising.   Media on trial: A review of the new NME 21 September 15, Jo Blake After 63 years, the music magazine NME went free on Friday (18 September). So we asked Havas Media's head of outdoor, newsbrands and radio, for her first-look review.   General Mills offers a personal reason for gluten-free Cheerios 21 September 15, Adam Olson An ad by Saatchi & Saatchi explores one cereal developer's motive for the new variation on an old favorite   The five key 'bridging worlds' trends from Dmexco 21 September 15, Katie Field Another year, another eventful few days at Dmexco, jam-packed with a great line-up of speakers, writes Katie Field, UK MD at Viant, who has distilled the takeouts from the gathering into five key themes.                 Client Data Strategist   £50k Dot-Gap, London (Central)   Digital Executive   £29,081 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Regent's Park, London   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London               See all jobs

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