Media AM - Trinity Mirror confirms talks to buy Local World; Mobile adspend in UK to overtake newspapers faster than expected; WSJ returns to broadsheet in Europe and Asia

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14th September 2015

Trinity Mirror confirms talks to buy regional publisher Local World Trinity Mirror has confirmed it is in talks to buy Local World, its rival local newspaper publisher. Mobile adspend in UK to overtake newspapers faster than expected, predicts report Mobile advertising is set to overtake newspaper expenditure in the UK this year and globally in 2016 - a year earlier than previously predicted, ZenithOptimedia has forecast. Wall Street Journal goes back to broadsheet in Europe and Asia The Wall Street Journal, the business newspaper owned by News Corporation, has today launched a new broadsheet edition for Europe and Asia. Surveillance culture puts data-led marketing at peril In the race for immediate gratification from your latest gadget or app download, when was the last time you dwelled for more than seconds on the terms and conditions? Economist launches outdoor ad campaign about right to die debate The Economist ran an outdoor campaign to get Londoners talking about how they want to live their last days ahead of today's Parliamentary vote on the Assisted Dying Bill. Vice UK appoints Guardian's Rebecca Nicholson as editor-in-chief Vice, the global youth media company, has named the Guardian's live features editor Rebecca Nicholson as its UK editor-in-chief. My Media Week: Mike Buckley We join Mike Buckley, the managing director of Attitude Media, has come a long way since Our Price. Out to lunch with Boisdale Life and David Emin: Mark Hollinshead David Emin invites Mark Hollinshead, CEO of Great Run and a non-executive director of Dentsu Aegis' regional business, to join him for lunch and share some of his experiences, from his humble beginnings at David Cocks Advertising to his career at the Mirror Group. PAMCo names Jan Gooding as chair and appoints Ipsos Mori for new measurement service The newly created Publishers Audience Measurement Company, PAMCo, has announced that Jan Gooding, the group brand director at insurance company Aviva, is joining as chair of the organisation. My Media Week: Andrew Shebbeare This week, Andrew Shebbeare, the founding partner and global innovation director at Essence, on creating order from chaos and how to avoid ‘data puke’ My Media Week: Kate Burns We catch up with Kate Burns, general manager, Europe at BuzzFeed, during the week the US media company announces its joint venture with Yahoo Japan. Latest blogs I want an open relationship with the Times Newspapers will always struggle if they see online news as an extension, rather than the focus, of its core product, says the associate director of brand consultancy Flamingo. A cruel reminder of the power of print News brands have absolute dedication to tackling difficult issues and making them resonate with their audiences, says Zoe Harris, the group marketing director at Trinity Mirror. Why publishers' brand strategy must be fluid and flexible Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector. Cinema isn't losing anyone's attention anytime soon Digital Cinema Media's chief executive says cinema advertising ensures brands can be sure they are reaching their target audiences with minimum wastage. Square Up Media still growing after 10 years Once a bunch of misfits cluelessly handing out glossy magazines, ten years on Square Up Media continues to grow in the freemium space. Founder Tim Slee reports. Account Manager - Media Agency- Entertainment/Youth brands , Shape Media up to £30,000 basic + bonus + benefits, London (Central), London (Greater) Advertising Sales Executive - Leading Media Brand , Shape Media £20,000 rising to £22,000 base + uncapped monthly commission. OTE £29K, Central London Senior VOD Planner , Sky negotiable, Middlesex Presentation Scheduler , Sky negotiable, Middlesex Head of Marketing - Sky Vision , Sky negotiable, West London

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