Monday 14 September 2015

Marketing jobs and robots, Dmexco 2015, social media at London Fashion Week, Labour’s digital drive, Sony’s James Bond smartphone campaign

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Digital PM brought to you by The Wall 14th September
 
Junior marketers face '33% chance' of robots taking their job in next 20 years Junior marketers face '33% chance' of robots taking their job in next 20 years
14 September 15, Daniel Farey-Jones
Marketing directors could be set to welcome robot underlings as artificial intelligence reshapes Britain's workforce, according to academic research setting out the chances of different professions becoming... read more
 
 
14 September 15
"Keep Cologne Weird"

Keep Cologne Weird. Doesn't quite have the same ring to it. I've been going to SXSW Interactive in Austin for the last five years but this is my first visit to Dmexco. South By South West is emerging technology's...

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14 September 15
Why marketers need to look sideways, not forwards

"The Americans have need of the telephone, but we do not. We have plenty of messenger boys." William Preece, Post Office. 1876 This week 30,000 marketers will trek to Dmexco, one of the world's biggest...

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14 September 15
The Daily Poke: A quick(er) coffee

If like us, you generally pick up your morning coffee at a running pace, then you'll appreciate this latest innovation from Starbucks. The coffee giant has launched a smartphone case that lets customers...

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11 September 15
Digital marketing news roundup: Ocado, Access and Spinnaker

Each week The Wall will be rounding up the week's latest digital marketing and technology news in this new feature. Today, we take a look at Ocado's new partnership with Buyapowa, Access...

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Tweeting from Fashion Week: how to make most of social media at events Tweeting from Fashion Week: how to make most of social media at events
14 September 15, Sarah Hecks
With its captivating mix of striking visuals and a new must-have trend each season - not to mention that oh-so-important sexiness - fashion lends itself particularly well to Twitter, says one of We Are... read more
 
Tories launch attack ads against Jeremy Corbyn while Labour plots digital drive Tories launch attack ads against Jeremy Corbyn while Labour plots digital drive
14 September 15, Gemma Charles
The Conservative Party has unleashed a series of ads on social media attacking the newly-installed Labour leader Jeremy Corbyn, claiming he poses a risk to the security of the country, economy and families.
 
Sony unveils 'made for Bond' smartphone campaign ahead of Spectre movie release Sony unveils 'made for Bond' smartphone campaign ahead of Spectre movie release
14 September 15, Gurjit Degun
Sony has released a TV ad starring Naomie Harris as Moneypenny, ahead of the launch of Spectre, for its "made for Bond" Xperia Z5 phone.
 
M&S creates virtual reality avatar to promote homeware M&S creates virtual reality avatar to promote homeware
14 September 15, Sara Spary
Marks & Spencer is launching a series of pop up 'virtual reality hacks' that lets consumers discover its new homeware range using Oculus Rift.
 
 
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