D&AD and Advertising Week unveil global impact awards; Weetabix 'proper breakfast' ad cleared after health claim objection; Advertising Week Freshman: Mariam defends her career choice

view in web browser add to safe senders list September 30, 2015 Campaign Daily Fix

Latest news D&AD and Advertising Week unveil global impact awards Matthew Rothenberg The global design and advertising awards and creative education charity has teamed with Advertising Week parent Stillwell Partners to reward real-world achievements generated through creativity Weetabix 'proper breakfast' ad cleared after health claim objection Omar Oakes A TV ad for Weetabix's On The Go Breakfast drink has been cleared by the ASA after a complaint about its supposed health claims. Advertising Week Freshman: Mariam defends her career choice Campaign staff Huge's Mariam Aldhahi discusses the reality of being a "sell out" and the charms of a life in advertising McDonald's promotes quality with chicken and fries TV spots Michelle Perrett McDonald's UK has launched an integrated campaign that uses TV advertising to drive trust in the brand and the quality of its products. YouTube launches shopping ads and helps brands promote apps Gurjit Degun YouTube has launched shopping ads similar to those available on Google and is helping brands promote mobile apps. Women's Health names Katie Mulloy as editor Michelle Perrett Women's Health, the lifestyle magazine owned by Hearst, has promoted Katie Mulloy to the position of editor. Outsmart's rebrand is just the beginning of a long, hard journey Naren Patel Outsmart's long-term goal should be to become the industry-leading trade body in the UK, says the chief executive of Primesight. How MediaCom's 'project blend' aims to improve ad industry's work-life balance Josh Krichefski In this modern world, we need to move away from the rigidity of nine to five hours and stop focussing on "office face-time", says the chief operating officer of MediaCom. The Work The Scotsman "louder" by Stack Johnston Press has launched a campaign to promote the new-look The Scotsman, designed to cement the brand's position as "Scotland's national newspaper." Mirror "mean tweets" by Quiet Storm The Mirror has borrowed Jimmy Kimmel's "celebrities reading mean Tweets about themselves" format for a new campaign challenging the public to prove the paper stupid. World's talking about: Symbol In August, McDonald's chief executive, Steve Easterbrook, snubbed Burger King's proposal to create a McWhopper for World Peace Day. All Blacks dominate social media in first week of Rugby World Cup Presented by ADOBE New Zealand may be the favourites to win the Rugby World Cup (RWC) - but off the pitch, they're already winning the social media battle Also in the news Carlsberg axed by Tesco in big brand cull Sara Spary Tesco is to axe all Carlsberg, with its four-pack of Carlsberg lager set to remain in just 200 stores. Top marketers and agency bosses tell us about the TV ads that make them tingle Staff To round up our celebration of the 60th anniversary of TV advertising in the UK, Marketing asks some top marketers and ad agency bosses to share their favourite ad of all time and tell us why it works so well. Why have marketers stopped putting creativity first? Trevor Cairns When I was a brand marketer, I believed my role was to have a clear vision for my brand and to implement that vision with clarity and courage, writes Trevor Cairnes, CEO of LOVE. Campaign Jobs EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London See all jobs

manage bulletins unsubscribe

© 2015 Haymarket Business Media Teddington Studios Broom Road Teddington, Middlesex TW11 9BE Phone: +44 (20)8267 5000