Thursday 24 September 2015

Uber plots UK ad campaign, Starbucks launches pitch for retail brief, and Instagram hits 400 million monthly users

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Brand Republlic
Daily News 24th September
 
Uber plots UK ad campaign Uber plots UK ad campaign
24 September 15, Gurjit Degun
App-based cab service opens talks with media agencies ahead of marketing push.
 
Starbucks launches pitch for retail brief Starbucks launches pitch for retail brief
24 September 15, James Swift
Starbucks has called a pitch for a retail project.
 
Instagram hits 400 million monthly users: six of the best posts Instagram hits 400 million monthly users: six of the best posts
24 September 15, Gurjit Degun
Instagram, the photo sharing app owned by Facebook, has more than 400 million monthly active users, up from 300 million nine months ago.
 
Agencies line up for Tate Gallery app task Agencies line up for Tate Gallery app task
24 September 15, Gurjit Degun
Tate Gallery, the owner of Tate Modern, is looking for a digital agency to develop a new app that helps visitors find their way around its galleries.
 
A view from Dave Trott: Terror groups vs. cluster groups A view from Dave Trott: Terror groups vs. cluster groups
24 September 15, Dave Trott
We all know most terrorist attacks are carried out by Muslims.
 
Northern & Shell's pre-tax profits soar to £333.7m after Channel 5 sale Northern & Shell's pre-tax profits soar to £333.7m after Channel 5 sale
24 September 15, Omar Oakes
Northern & Shell Media Group, the owner of the Daily Express and OK magazine, has posted pre-tax profits of £333.7 million for 2014 following the sale of Channel 5.
 
Breakfast Briefing: YouTube ad views questioned, VW chief resigns, Facebook debuts 360-degree video Breakfast Briefing
24 September 15, Daniel Farey-Jones
In today's news, researchers claim YouTube charges for fake views, Volkswagen's CEO goes and Facebook brings 360-degree videos to Newsfeeds.
 
Saatchis lands global Häagen-Dazs account Saatchis lands global Häagen-Dazs account
24 September 15,
General Mills has appointed Saatchi & Saatchi London to the global creative account for Häagen-Dazs.
 
Adam & Eve/DDB nets Pears global ad brief Adam & Eve/DDB nets Pears global ad brief
24 September 15, Maisie McCabe
Unilever has appointed Adam & Eve/DDB to the global creative account for its Pears soap brand.
 
Telegraph hands CRM account to Proximity Telegraph hands CRM account to Proximity
24 September 15,
Telegraph Media Group has appointed Proximity as its first retained customer relationship marketing agency as it looks to boost subscriptions for its digital products.
 
Prostate Cancer UK appoints the7stars Prostate Cancer UK appoints the7stars
24 September 15, Gurjit Degun
Prostate Cancer UK has appointed the7stars to handle its media planning and buying business after a competitive pitch.
 
Savage launches creative start-up Savage launches creative start-up
24 September 15, Kate Magee
Tiger Savage, the creative director, and Will King, the King of Shaves founder, have launched their own "un-ad agency" called Savage & King.
 
Simon Wassef joins R/GA London as group strategy director Simon Wassef joins R/GA London as group strategy director
24 September 15, Gurjit Degun
R/GA London has hired Simon Wassef, Sid Lee Amsterdam's strategy director, as a group strategy director.
 
Fallon recruits 180 LA's Knight as planning chief Fallon recruits 180 LA's Knight as planning chief
24 September 15, Kate Magee
Fallon has appointed 180 Los Angeles' Jason Knight to head of planning.
 
PAA hires Pace to launch US office PAA hires Pace to launch US office
24 September 15, Kate Magee
Partners Andrews Aldridge, Engine's customer engagement agency, is opening its first overseas office in New York today.
 
Inside Hegarty's first global cinema ad Inside Hegarty's first global cinema ad
24 September 15, Kate Magee
'The first global cinema ad' uses humour to send a serious message to the UN, Kate Magee writes.
 
Dmexco digested: The future of digital marketing Dmexco digested: The future of digital marketing
24 September 15, Kate Magee
Kate Magee deciphered acronyms and ducked jargon bombs to view the future of digital marketing.
 
The D&AD Annual 2015 reviewed The D&AD Annual 2015 reviewed
24 September 15, Adrian Rossi and Alex Grieve
This year's book is a good idea well-crafted but lacks emotion, Adrian Rossi and Alex Grieve write.
 
Release the idea: A manifesto by D&AD's new president Release the idea: A manifesto by D&AD's new president
24 September 15, Andy Sandoz
Setting out his manifesto for creative innovation, the incoming president of D&AD, Andy Sandoz, urges us to remove our self-imposed shackles, embrace technology and release the idea.
 
The ideal man: Marketing to men across the world The ideal man: Marketing to men across the world
24 September 15, William Landell Mills and Michael Griffiths, TNS
A study by TNS lays bare the different cultural codes brands must understand when marketing to men in national markets, such as the UK, US, India and China.
 
Is Facebook's 'dislike' button an opportunity for advertisers? Is Facebook's 'dislike' button an opportunity for advertisers?
24 September 15,
No brand wants a social media savaging. Even so, the clever ones might welcome this new function, Gurjit Degun learns.
 
Industry 'dismayed' by client move to offer bridging loans Industry 'dismayed' by client move to offer bridging loans
24 September 15, James Swift
Industry bodies have reacted with dismay to news of clients arranging bridging loans for agencies to foot media and production costs.
 
Rule-breaking is essential for great media planning Rule-breaking is essential for great media planning
24 September 15, Sue Unerman
Last week, I was filmed answering a set of questions for this year's delegates at the Media Business Course.
 
Dispatches from the DMP frontlines: Media buyers and sellers on data management platforms Dispatches from the DMP frontlines: Media buyers and sellers on data management platforms
24 September 15, Rebecca Muir, ExchangeWire
A recent study found almost half of media buyers and sellers have implemented a data management platform (DMP), many of them in the past year. What have they learned?
 
World's talking about: Symbol World's talking about: Symbol
24 September 15,
In August, McDonald's chief executive, Steve Easterbrook, snubbed Burger King's proposal to create a McWhopper for World Peace Day.
 
Wrangler Europe shows how its jeans weather adversity Wrangler Europe shows how its jeans weather adversity
24 September 15, Campaign staff
'Born Ready' by We Are Pi demonstrates Wranglers can handle more than recreation
 
Heinz brings DC Comics range to life in Gotham, UK Heinz brings DC Comics range to life in Gotham, UK
24 September 15, Daniel Farey-Jones
The little town's name attracts a superhero-themed light show
 
 
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