Thursday 24 September 2015

Uber plots UK marketing push, Starbucks launches pitch for retail brief, Why TV is still advertising king

Campaign Daily Fix

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September 24, 2015

Campaign Daily Fix

Latest news
Uber plots UK ad campaign Uber plots UK ad campaign Gurjit Degun App-based cab service opens talks with media agencies ahead of marketing push.
Starbucks launches pitch for retail brief Starbucks launches pitch for retail brief James Swift Starbucks has called a pitch for a retail project.
Miele seeks shop to handle digital Miele seeks shop to handle digital James Swift Miele is looking for a digital agency for the UK.
Agencies line up for Tate Gallery app task Agencies line up for Tate Gallery app task Gurjit Degun Tate Gallery, the owner of Tate Modern, is looking for a digital agency to develop a new app that helps visitors find their way around its galleries.
Creativity and digital are two sides of the same coin Creativity and digital are two sides of the same coin Claire Beale One of the most popular stories on Campaignlive over the past week has featured Havas' Yannick Bolloré talking about digital at Dmexco.
Industry 'dismayed' by client move to offer bridging loans Industry 'dismayed' by client move to offer bridging loans James Swift Industry bodies have reacted with dismay to news of clients arranging bridging loans for agencies to foot media and production costs.
Adam & Eve/DDB picks up Pears global ad brief Adam & Eve/DDB picks up Pears global ad brief Maisie McCabe Unilever has appointed Adam & Eve/DDB to the global creative account for its Pears soap brand
Savage launches creative start-up Savage launches creative start-up Kate Magee Tiger Savage, the creative director, and Will King, the King of Shaves founder, have launched their own "un-ad agency" called Savage & King.
Saatchis lands global Häagen-Dazs account Saatchis lands global Häagen-Dazs account General Mills has appointed Saatchi & Saatchi London to the global creative account for Häagen-Dazs.
Fallon recruits 180 LA's Knight as planning chief Fallon recruits 180 LA's Knight as planning chief Kate Magee Fallon has appointed 180 Los Angeles' Jason Knight to head of planning.
Instagram hits 400 million monthly users: six of the best posts Instagram hits 400 million monthly users: six of the best posts Gurjit Degun Instagram, the photo sharing app owned by Facebook, has more than 400 million monthly active users, up from 300 million nine months ago.
PAA hires Pace to launch US office PAA hires Pace to launch US office Kate Magee Partners Andrews Aldridge, Engine's customer engagement agency, is opening its first overseas office in New York today.
Simon Wassef joins R/GA London as group strategy director Simon Wassef joins R/GA London as group strategy director Gurjit Degun R/GA London has hired Simon Wassef, Sid Lee Amsterdam's strategy director, as a group strategy director.
Havas Media Group brings in M&C Saatchi's Sharon Browne as CMO Havas Media Group brings in M&C Saatchi's Sharon Browne as CMO Havas Media Group has appointed Sharon Browne, the former new business director at M&C Saatchi, to be its chief marketing officer.
Telegraph hands CRM account to Proximity Telegraph hands CRM account to Proximity Telegraph Media Group has appointed Proximity as its first retained customer relationship marketing agency as it looks to boost subscriptions for its digital products.
Prostate Cancer UK appoints the7stars Prostate Cancer UK appoints the7stars Gurjit Degun Prostate Cancer UK has appointed the7stars to handle its media planning and buying business after a competitive pitch.
The Work
Tena Men
Tena Men "focus" by Abbott Mead Vickers BBDO
Heineken
Heineken "the chase" by Wieden & Kennedy Amsterdam
Mirror
Mirror "mean tweets" by Quiet Storm
Editor's pick
Why television is still the advertising king Why television is still the advertising king Kelly Williams Sixty years after the first TV ad, ITV now collaborates with brands far beyond the traditional spot, Kelly Williams writes.
Inside Hegarty's first global cinema ad Inside Hegarty's first global cinema ad Kate Magee 'The first global cinema ad' uses humour to send a serious message to the UN, Kate Magee writes.
Also in the news
Daily Mail owner reports falling revenues and slowdown in digital revenue growth Daily Mail owner reports falling revenues and slowdown in digital revenue growth Omar Oakes DMGT, the owner of The Daily Mail and The Mail on Sunday, has reported a slowdown in audience and revenue growth at MailOnline, while overall ad revenues at the news brand are down by 5 per cent.
Northern & Shell's pre-tax profits soar to £333.7m after Channel 5 sale Northern & Shell's pre-tax profits soar to £333.7m after Channel 5 sale Omar Oakes Northern & Shell Media Group, the owner of the Daily Express and OK magazine, has posted pre-tax profits of £333.7 million for 2014 following the sale of Channel 5.
We Are Social moves to Shoreditch We Are Social moves to Shoreditch Gurjit Degun We Are Social has moved to Shoreditch, East London, into an office twice the size of its former location in Clerkenwell.
Project Everyone ads to be shown on 140,000 outdoor screens worldwide Project Everyone ads to be shown on 140,000 outdoor screens worldwide Omar Oakes Project Everyone, the cause which backs the United Nations anti-poverty drive, has secured Posterscope and Blue 449 as partners for its global campaign.
Plymouth Gin picks AnalogFolk for digital task Plymouth Gin picks AnalogFolk for digital task Gurjit Degun Plymouth Gin, the drinks brand owned by Chivas Brothers, the Pernod Ricard Scotch whisky and gin arm, has appointed AnalogFolk to handle a digital-orientated brief following a competitive pitch.
Industry lacks understanding of programmatic, says study Industry lacks understanding of programmatic, says study Gurjit Degun There is a lack of understanding in programmatic trading among those working in advertising, according to a new report.
Campaign Jobs
EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Head of Customer Campaigns Competitive Tesco, Hertfordshire
Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London
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