Consumer trust in traditional advertising declines in UK, MG OMD promotes Pearson to CEO, and Vodafone hands £5m CRM account to TMW Unlimited

View in web browser   |   Add to safe senders Daily News 29th September

Consumer trust in traditional advertising declines in UK, finds Nielsen research 29 September 15, Kate Magee Consumer trust in most forms of advertising and communication - including TV ads, company websites and editorial content - has fallen in the past two years, according to the latest research from Nielsen.   MG OMD promotes Pearson to CEO 28 September 15, Maisie McCabe Manning Gottlieb OMD has promoted its managing director, Tim Pearson, to chief executive, ahead of the departure of Robert Ffitch.   Vodafone hands £5m CRM account to TMW Unlimited 28 September 15, Gurjit Degun Vodafone has appointed TMW Unlimited to handle its £5 million CRM account and help with the mobile phone network's move into the pay-TV market.   AOL offers Publicis Groupe exclusive first access to Go90 mobile TV platform 29 September 15, Omar Oakes Verizon's AOL and Publicis Groupe have unveiled plans for a free, mobile-first internet TV service in a bid to capture younger audiences.   TMW Unlimited names Graeme Noble as chief creative officer 29 September 15, Omar Oakes TMW Unlimited has promoted Graeme Noble, its executive creative director, to chief creative officer.   Telegraph hires Robert Ffitch as director of ad revenue 28 September 15, Maisie McCabe Telegraph Media Group is set to appoint Robert Ffitch, the chief executive of Manning Gottlieb OMD, as its director, advertising revenue.   Breakfast Briefing 29 September 15, Shona Ghosh In today's news, Apple hits record iPhone sales in its first weekend, Netflix issues instructions for a "Netflix and chill" button, and Boohoo's profits are back on track.   Google reveals new tools to help brands reach specific customers and push new apps 28 September 15, Gurjit Degun Google has launched a product to help advertisers reach specific customers on Google Search, YouTube, and Gmail, as well as a tool for pushing new apps.   Bauer Media launches Dabbl online discount voucher platform 29 September 15, Michelle Perrett Bauer Media has launched an e-commerce voucher platform that gives consumers the opportunity to purchase discounted deals for shopping, restaurants and events.   The Village Communications picks up Pink Parcel media account 29 September 15, Gurjit Degun Pink Parcel, the postage subscription service for women, has appointed The Village Communications to handle its £1 million media planning and buying account without a pitch.   Nick Stringer quits News UK as chief creative officer 28 September 15, Omar Oakes Nick Stringer, the chief creative officer of News UK, is leaving the news publisher.   Vita Coco unveils 'go-to hub' for coconut oil 28 September 15, Kate Magee Vita Coco, the coconut oil brand owned by All Market, has launched a site that aims to be the "go-to hub" for coconut oil and its various uses.   Only 25% of senior advertising and marketing roles filled by women, study reveals 28 September 15, Gurjit Degun Just a quarter of those working in senior management roles in advertising and marketing are women, according to a study by The Creative Industries Federation.   Media on Trial: A review of Radio X 28 September 15, Neil Tookey Chris Moyles, the rebranded radio station's new breakfast show host, is a tough sell as a brand partner, says Neil Tookey, the head of radio at Maxus.   Costa Coffee uses Periscope to broadcast flat white coffee art battle 28 September 15, Shona Ghosh Costa Coffee is tapping Periscope, the Twitter-owned live broadcasting app, to stream a barista battle to create the perfect coffee art.   Global Fund for Water seeks creative agency for worldwide campaign 28 September 15, Kate Magee An ethically-conscious bottled water company, that wants to use money from sales to fund sustainable water in developing countries, is on the hunt for an ad agency to create a global campaign.   9 tips to kick-start your media career 28 September 15, Natasha Murray, Havas Media Attention new recruits to Havas Media (and everyone else starting in the media industry): When the MD of Havas Media offers some tips for your media career, you'll want to listen. In fact, take notes -... read more   Why don't Airbnb's beautifully crafted ads get shared more? 29 September 15, Unruly Social video expert Unruly reviews the latest viral by Airbnb.   Unexpected brand collaborations show way to revive X Factor 29 September 15, Sarah Marshall It looks like Simon Cowell needs to find some inspiration after the first episode of BBC's Strictly Come Dancing beat The X Factor's ratings by 8.7 million to 7.5 million, says Sarah Marshall, board account... read more   Rihanna gears up for Puma 29 September 15, Adam Olson Athletic wear company adds an extra dimension on what it means to train   NBA player does what the Internet says in 'Play My Tweet' challenge 29 September 15, Adam Olson BBDO New York puts shooting guard up for a dare for Foot Locker   All Blacks dominate social media in first week of Rugby World Cup Presented by ADOBE New Zealand may be the favourites to win the Rugby World Cup (RWC) - but off the pitch, they're already winning the social media battle.                 Client Data Strategist   £50k Dot-Gap, London (Central)   Digital Executive   £29,081 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Regent's Park, London   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London               See all jobs

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