This week's most read features and opinions: The future of TV advertising, Why customer directors are long overdue, Cheil steps out of Samsung's shadow

view in web browser add to safe senders list September 20, 2015 Campaign Sunday Best

This week's top features and opinions The future of TV advertising Sixty years after the UK's first TV commercial was aired, Campaign asks four experts to predict what the next 60 years will look like. Cheil steps out of Samsung's shadow James Swift The new chief executive, Paul Hammersley, has been tasked with making Cheil UK a cohesive offering. Can he give Samsung's agency more focus and turn it into a global player? Customer directors are a long-overdue addition Customer obsession underpinned by great marketing is a long-overdue trend, says Claire Beale. Beyond the marketing department Kate Magee As clients demand more consistency of message, there is a growing need for agencies to oversee the entire customer journey. Media agencies ramp up creative arms race Gurjit Degun Hiring a creative leader has become de rigueur among future-facing media agencies. But to what end? The chief experience officer: A new addition to the top table Adam Powers As adland evolves to keep up with the changing face of the consumer, agencies need their own chief experience officer. Rich's tenure set to be tested by new free NME David Benady As NME prepares to relaunch as a free title, Time Inc UK's chief executive talks about the future for the rock bible and the publisher. Does sport sponsorship still work? Like England's rugby players seeking World Cup glory, so the tournament's main sponsors, from Heineken to Samsung to Coca-Cola, will be looking to sidestep some pulverising challenges while not losing the ball in the scrum. A view from Dave Trott: A beautiful constraint Dave Trott Adam Morgan's new book is called A Beautiful Constraint. About the way opportunity often presents itself as a problem. Facebook dislike button: Why audiences love to hate Grant Feller As Facebook mulls adding a dislike button, Grant Feller, a former associate editor of the Daily Express, discusses the power of negativity in engaging audiences. Does radio need an ad Trustmark? Is Radiocentre's stamp of assurance really necessary to improve public trust in radio advertising? Beware of autobots - adland's robots in disguise Andy Nairn What's this year's Big Idea? History of advertising - No 147: Pets.com's sock puppet There was no character more symbolic of the here-today-gone-tomorrow nature of the companies riding the 90s dotcom wave in the deluded belief that blanket advertising could compensate for flawed business models than the Pets.com sock puppet. On the Campaign couch: Should I leave my agency after losing an account? Jeremy Bullmore I only joined my agency to work on one account, which we have now lost. Should I leave? Why we're loving: Pat Porter, 3D animation lead, Psyop Porter led the animation for the new British Gas spot "no place like home", created by CHI & Partners. Diary: Adland's radio days If the end of Mad Men has left a hole in your life that can only be filled by a fictionalised account of agency life, Diary has welcome news for you. Campaign Jobs EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London See all jobs

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