Sony unveils Bond ad for smartphone, Mobile adspend to overtake newspapers, How to make the most of social media at Fashion Week

view in web browser add to safe senders list September 14, 2015 Campaign Daily Fix

Latest news Sony unveils 'made for Bond' smartphone campaign ahead of Spectre movie release Gurjit Degun Sony has released a TV ad starring Naomie Harris as Moneypenny, ahead of the launch of Spectre, for its "made for Bond" Xperia Z5 phone. Mobile adspend in UK to overtake newspapers faster than expected, predicts report Michelle Perrett Mobile advertising is set to overtake newspaper expenditure in the UK this year and globally in 2016 - a year earlier than previously predicted, ZenithOptimedia has forecast. Tweeting from Fashion Week: how to make most of social media at events Sarah Hecks With its captivating mix of striking visuals and a new must-have trend each season - not to mention that oh-so-important sexiness - fashion lends itself particularly well to Twitter, says one of We Are Social's senior editors. We Are Social appoints Lise Pinnell as head of strategy Gurjit Degun Lise Pinnell, the head of strategy at AnalogFolk, has joined We Are Social in the same role to lead the strategy team. Tories launch attack ads against Jeremy Corbyn while Labour plots digital drive Gemma Charles The Conservative Party has unleashed a series of ads on social media attacking the newly-installed Labour leader Jeremy Corbyn, claiming he poses a risk to the security of the country, economy and families. Wall Street Journal goes back to broadsheet in Europe and Asia Michelle Perrett The Wall Street Journal, the business newspaper owned by News Corporation, has today launched a new broadsheet edition for Europe and Asia. Why 'doing good' must inspire a new creative revolution Charlie Carpenter The momentum in the industry to do work that does good can be a springboard for a new creative revolution, argues Charlie Carpenter, the managing director of Creativebrief. Trinity Mirror confirms talks to buy regional publisher Local World Omar Oakes Trinity Mirror has confirmed it is in talks to buy Local World, its rival local newspaper publisher. Twenty years in production: one woman's story Jacqueline Dobrin Grey London's head of production Jacqueline Dobrin explains how the production department has changed during her 20 years in the industry. Economist launches outdoor ad campaign about right to die debate Omar Oakes The Economist ran an outdoor campaign to get Londoners talking about how they want to live their last days ahead of today's Parliamentary vote on the Assisted Dying Bill. The Work Marks & Spencer "spice" by Rainey Kelly Campbell Roalfe/Y&R Marks & Spencer has released the newest ad in its "adventures in" campaign, promoting the retailer's autumn food range. Editor's pick A view from Dave Trott: Control the context Dave Trott Pete Waterman was the founder of Stock Aitken Waterman. Is oversupply of advertising a threat? Staff Are advertisers in danger of turning consumers away en masse as commercial creep becomes a gallop and the search for ad space grows ever-more relentless? Also in the news Finding a fit for Levi's Joan Voight Global CMO Jennifer Sey discusses how the company's jeans can blend populism and aspiration The advertising commandments that should be consigned to history Jon Collins Framestore's worldwide president of integrated advertising loses his religion over some industry dicta PetSmart barks up the right (marketing) tree Natasha D. Smith The pet brand turns a quirky, unofficial holiday for dog lovers into a major marketing opportunity Campaign Jobs Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London Head of Campaigns & Retail Negotiable Sky, West London See all jobs

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