England rugby captain stars in Beats By Dre ad, Chris Moyles featured in TV spot for Radio X, First Utility picks new agency

view in web browser add to safe senders list September 18, 2015 Campaign Daily Fix

Latest news England rugby captain stars in Beats By Dre campaign Gurjit Degun Chris Robshaw, the England rugby captain, stars in the latest Beats By Dre campaign, which follows his preparations and challenges before the World Cup tournament. Chris Moyles has his own Bittersweet Symphony in first TV ad for Radio X Omar Oakes Radio X, the rebranded radio station replacing XFM, is rolling out a national TV, press and outdoor campaign, featuring its marquee recruit Chris Moyles. First Utility appoints VCCP as creative agency Omar Oakes First Utility, the largest challenger to the "big six" energy suppliers, has appointed VCCP to its integrated ad account after a competitive pitch. EasyJet tells a love story in 20th anniversary campaign Gurjit Degun EasyJet, the budget airline, has released a European campaign marking its 20th anniversary, which asks customers to tell their travel stories. BMW picks Oliver for UK digital account Omar Oakes BMW, the German car manufacturer, has appointed Oliver as its UK digital agency after a competitive pitch. Deezer launches first UK TV ad with Channel 4 Gurjit Degun Deezer, the global music streaming service, has launched its first UK TV ad which will be aired during Channel 4's Gogglebox tomorrow night. Royal London unveils animated time-traveller in new TV spot Omar Oakes Royal London, the life insurance and pensions mutual, has brought back its time-travelling spokesman Roy in animated form for its latest TV campaign. Founder of blocker for ad-blockers tells media: 'It's war' Kate Magee Ben Barokas, the founder and chief executive of Sourcepoint and a former Google executive, is at Dmexco, where he described the battle between ad blockers and the media industry as "war." Brands - and Jeremy Corbyn - should beware the social media echo chamber Matt Simpson People who already love your brand continue to tell you they love your brand, says the international business director of digital agency Zone. Adobe launches 'self-service' programmatic advertising platform Campaign staff Company extends reach into real-time insight for marketers Mobile ad blocking: Stop complaining and start brainstorming James Green Magnetic's CEO spells out revenue options for publishers facing a rising tide of ad blockers The Work Allianz "motoring moments" by 18 Feet & Rising World's talking about: The Ikea Pencil Private view: David Monk and Charles Vallance Editor's pick The chief experience officer: A new addition to the top table Adam Powers As adland evolves to keep up with the changing face of the consumer, agencies need their own chief experience officer. Media agencies ramp up creative arms race Gurjit Degun Hiring a creative leader has become de rigueur among future-facing media agencies. But to what end? Also in the news Rugby World Cup 2015: How the key brands are bringing their sponsorships to life Daniel Farey-Jones On the eve of the Rugby World Cup, Marketing takes a look at how the key commercial partners of the Rugby World Cup 2015 are bringing their sponsorships to life to drive engagement. Connected mascara? L'Oreal explores the Internet of Things Shona Ghosh Smart makeup promises to help the company track customers Rainbow Doritos come out to support LGBT youth Adam Olson Collaboration with organization It Gets Better is a PR pot of gold at the end of the rainbow Campaign Jobs EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London See all jobs

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