Sainsbury's to enlist Mog for Christmas ad, Adidas calls CRM pitch, Agencies line up for Huawei global contest

view in web browser add to safe senders list September 17, 2015 Campaign Daily Fix

Latest news Sainsbury's to enlist Mog for Christmas ad Maisie McCabe Sainsbury's is understood to be planning to feature an animated version of Mog the Forgetful Cat, from the Judith Kerr children's book, in its Christmas advertising. Adidas calls international CRM pitch Gurjit Degun Adidas has called a global review of its CRM activity. Agencies line up for Huawei global contest Omar Oakes Huawei, the Chinese tech giant, has contacted agencies ahead of a possible pitch for its global creative business. Mullen Lowe enters UK media Gurjit Degun Mullen Lowe Group is considering launching a media planning and buying arm in the UK. Customer directors are a long-overdue addition Customer obsession underpinned by great marketing is a long-overdue trend, says Claire Beale. TBWA hands ECD role to Douglas James Swift TBWA\London has hired Graeme Douglas, the award-winning strategist and creative behind Honda's "the other side" campaign, as its executive creative director. SunLife seeks ad agency for above-the-line brand brief James Swift SunLife, the financial services company, is looking for an ad agency to create an above-the-line brand campaign. Prezzo restaurant kicks off advertising review Gurjit Degun Prezzo is looking for an agency to handle its creative activity, following media coverage of restaurants holding on to staff tips. Helia and Chemistry join Royal Mail roster Gurjit Degun Royal Mail has appointed Havas Helia to handle customer engagement and Publicis Chemistry to work on its business-to-business CRM account. Priest joins Grace Blue in global role Gurjit Degun Ian Priest, the former president of the IPA and a co-founder of VCCP, has joined Grace Blue, the recruitment company, as its global chief executive. Fold7 wins Doddle's advertising business Gurjit Degun Doddle, the click-and-collect delivery service company, has named Fold7 its retained creative agency after a competitive pitch. Banks rises to head of account management at O&M London James Swift Ogilvy & Mather London has promoted Marina Banks, one of its managing partners, to the newly created role of head of account management. Havas Work Club to help relaunch Sharp Gurjit Degun Sharp, the electronic goods manufacturer, has appointed Havas Work Club without a pitch to help relaunch its home appliances business across Europe. AMV hires Goodchild for new events and broadcast arm James Swift Abbott Mead Vickers BBDO is launching an experiential, events and live broadcast unit called AMV Live and has hired Sarah Goodchild to run the department. Goodstuff lands Zoopla Property Group media Gurjit Degun Zoopla Property Group, which owns the Zoopla and PrimeLocation websites, has consolidated its £15 million media business into Goodstuff Communications. The Work Johnnie Walker "joy will take you further" by Anomaly Virgin Trains "be bound for glory" by Krow Communications WestJet "Dave the dog" by Publicis London Editor's pick The future of TV advertising Sixty years after the UK's first TV commercial was aired, Campaign asks four experts to predict what the next 60 years will look like. Cheil steps out of Samsung's shadow James Swift The new chief executive, Paul Hammersley, has been tasked with making Cheil UK a cohesive offering. Can he give Samsung's agency more focus and turn it into a global player? Dmexco Immigration could be a solution to talent shortage, says Martin Sorrell Kate Magee WPP's Sir Martin Sorrell is at Dmexco, where he has said new talent could be a silver lining in the immigration crisis. 'I don't know and I don't care': Havas' Bolloré on digital revenue split Kate Magee Speaking at Dmexco today, Havas's global chief executive Yannick Bolloré said agencies talk too much about digital and technology. Also in the news Government launches independent review of BBC's governance and regulation Gurjit Degun The government has launched an independent review of the BBC looking into how the broadcaster is governed and regulated. News Corp agrees to buy Unruly James Swift News Corporation has agreed to acquire Unruly Holdings Limited in a deal that values the video ad tech company at up to £114 million. Engine picks up government's Fire Kills safety brief Gurjit Degun The Department for Communities and Local Government has chosen Engine to handle its integrated 'Fire Kills' safety campaign. Jack Morton appoints Bruce Henderson to chief creative officer role Omar Oakes Jack Morton Worldwide has appointed Bruce Henderson, the chief creative officer for North America at Geometry Global, to be its global chief creative officer. Lessons from Austria: an ad viewability story Anant Joshi Meetric's Anant Joshi on the signposts for the UK provided by an industry-wide experiment around online ad viewability in Austria Campaign Jobs EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London See all jobs

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