Wednesday 23 September 2015

Spotify’s new Galileo tool, Dmexco 2015 - mobile-first and data and creativity, The ITV Hub, social business, digital at London Fashion Week

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Brand Republlic
Digital PM brought to you by The Wall 23rd September
 
Spotify unveils Galileo media planning tool Spotify unveils Galileo media planning tool
23 September 15, Omar Oakes
Spotify has launched a media planning tool that can deliver bespoke media plans, as it looks to improve its sales offer to agencies.
 
 
23 September 15
Mobile-first is the talk of Dmexco as brands like Instagram drive conversation

Taking place every September in Cologne, Germany, Dmexco is the international conference for the digital industry. In a global digital economy, this show has more relevance than ever before, with brands...

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23 September 15
Dmexco vs Cannes 2015: For creative, data-driven marketers, or data-driven creatives?

It's hard to believe that just three months ago, we were nursing our Cannes hangovers, fired up by adtech that had taken centre stage. For the first time in the history of Cannes Lions, a dedicated stream...

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23 September 15
It's time to move from social media to social business

It's hard to fathom that Facebook has only been available to the general public for less than ten years. As with many other recent advancements – take mobile or online shopping for example – it's so prevalent...

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23 September 15
The Daily Poke: Shopping under the influence

US retailer, Target has confirmed that a new store set to open in October in Chicago, has applied for two liquor licenses – one of which is a Consumption on Premises license. Which means that customers...

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ITV to bring together all online services on one platform ITV to bring together all online services on one platform
23 September 15, Maisie McCabe
ITV is bringing together all of its online services, TV channels and on-demand under a single brand, The ITV Hub.
 
Geek chic: digital hits and misses at London Fashion Week Geek chic: digital hits and misses at London Fashion Week
23 September 15, Shona Ghosh
Fashion brands still vary hugely when it comes to embracing digital, both in terms of marketing their wares and incorporating it into their clothing.
 
McDonald's serves up Roald Dahl books and voice activated app McDonald's serves up Roald Dahl books and voice activated app
23 September 15, Sara Spary
McDonald's has partnered with the Roald Dahl and Penguin Random House Children's UK for a book promotion that will hand out free copies of Matilda, The Twits and The BFG.
 
Ad blocking is the new normal, we'd better all get used to it Ad blocking is the new normal, we'd better all get used to it
22 September 15, Andrew Pemberton
A storm is brewing in digital advertising and social media marketing. But ad blocking is just the tip of the iceberg, says Andrew Pemberton, director, Furthr.
 
Addison Lee courts digital generation with Rugby World Cup spotters' discounts Addison Lee courts digital generation with Rugby World Cup spotters' discounts
23 September 15, Daniel Farey-Jones
Addison Lee, the licensed minicab firm contending with the rise of Uber, is chasing Twitter and Instagram users with a discount scheme tied in to the Rugby World Cup.
 
Tweet-activated liquid rainbow highlights gay blood donor restrictions Tweet-activated liquid rainbow highlights gay blood donor restrictions
23 September 15, Sara Spary
A tweet-activated rainbow filled with liquid has been designed to raise awareness of restrictions on gay men donating blood.
 
 
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