Media PM - BETC starts record label with Polydor; Out-of-home sector ready for revival under Brydon; Why television is still the advertising king

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24th September 2015

BETC starts record label with Polydor BETC's culture and events division, BETC Pop, has partnered with Universal's Polydor Music to create the Pop Records record label. Out-of-home sector ready for revival under Brydon As the outdoor sector's trade body rebrands again, Omar Oakes asks its new chief executive about his plans and how things are different. Why television is still the advertising king Sixty years after the first TV ad, ITV now collaborates with brands far beyond the traditional spot, Kelly Williams writes. Rule-breaking is essential for great media planning Last week, I was filmed answering a set of questions for this year's delegates at the Media Business Course. Is Facebook's 'dislike' button an opportunity for advertisers? No brand wants a social media savaging. Even so, the clever ones might welcome this new function, Gurjit Degun learns. Dmexco digested: The future of digital marketing Kate Magee deciphered acronyms and ducked jargon bombs to view the future of digital marketing. Latest blogs Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. I want an open relationship with the Times Newspapers will always struggle if they see online news as an extension, rather than the focus, of its core product, says the associate director of brand consultancy Flamingo. A cruel reminder of the power of print News brands have absolute dedication to tackling difficult issues and making them resonate with their audiences, says Zoe Harris, the group marketing director at Trinity Mirror. Head of Sales and Business Development for Exciting Music and Lifestyle brand! , LND Recruitment Up to £40,000 + great company perks and uncapped commission, London (Greater) Account Manager - Media Agency- Entertainment/Youth brands , Shape Media up to £30,000 basic + bonus + benefits, London (Central), London (Greater) Advertising Sales Executive - Leading Media Brand , Shape Media £20,000 rising to £22,000 base + uncapped monthly commission. OTE £29K, Central London Senior Conference Producer , Lipton Media £25,000-£35,000 + Generous Profit Share, London (Central), London (Greater) Senior Advertising Sales Executive , ER Media & Sales £30,000 - £35,000, South West London

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