This week's most read features and opinions: Inside the first global cinema ad, Why TV advertising is king, How getting a creative job has changed

view in web browser add to safe senders list September 27, 2015 Campaign Sunday Best

This week's top features and opinions Inside Hegarty's first global cinema ad Kate Magee 'The first global cinema ad' uses humour to send a serious message to the UN, Kate Magee writes. Why television is still the advertising king Kelly Williams Sixty years after the first TV ad, ITV now collaborates with brands far beyond the traditional spot, Kelly Williams writes. Creativity and digital are two sides of the same coin Claire Beale One of the most popular stories on Campaignlive over the past week has featured Havas' Yannick Bolloré talking about digital at Dmexco. The book then and now: How landing a creative job has changed Andy Jex Andy Jex compares his old book with those at Cream and wonders how the process of getting a creative job has evolved. Out-of-home sector ready for revival under Brydon Omar Oakes As the outdoor sector's trade body rebrands again, Omar Oakes asks its new chief executive about his plans and how things are different. GSK supplies agencies with bitter pills to swallow Maisie McCabe After months of pitches pulling everyone who works in global media agencies this way and that, the industry is finally getting some answers. Dmexco digested: The future of digital marketing Kate Magee Kate Magee deciphered acronyms and ducked jargon bombs to view the future of digital marketing. Is Facebook's 'dislike' button an opportunity for advertisers? No brand wants a social media savaging. Even so, the clever ones might welcome this new function, Gurjit Degun learns. A view from Dave Trott: Terror groups vs. cluster groups Dave Trott We all know most terrorist attacks are carried out by Muslims. Release the idea: A manifesto by D&AD's new president Andy Sandoz Setting out his manifesto for creative innovation, the incoming president of D&AD, Andy Sandoz, urges us to remove our self-imposed shackles, embrace technology and release the idea. Are the days of brand sites numbered? Something is stirring at Nescafé. And it's not a sugar spoon. The D&AD Annual 2015 reviewed Adrian Rossi and Alex Grieve This year's book is a good idea well-crafted but lacks emotion, Adrian Rossi and Alex Grieve write. Why we're loving: Ed Morris, creative director, Leo Burnett By day, Morris works at Leo Burnett but, by night, he is the (formerly anonymous) "Phantom Framer" who has caused a stir in Campaign's hometown of Teddington by attaching gold frames to street signs. History of advertising - No 148: Mehdi Norowzian's Joy Joy started out as a short film that Mehdi Norowzian had added to his showreel as part of efforts to establish himself as a commercials director. On the Campaign couch: Should Coke help the environment? Jeremy Bullmore There's a campaign to get Coca-Cola to stop advertising for a year and spend its entire, multibillion-pound marketing budget on environmental concerns. Do you think Coke should do it? Diary: Extra! Extra! Read all about it Remember Andy Leek? Global viewpoint from Cologne Yaron Galai This year, the world's biggest digital marketing exhibition, Dmexco, was packed with buzzing marketers, world-leading media owners and the press. Campaign Jobs EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London See all jobs

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