YouTube launches shopping ads, watch BigThink@BAFTA now, and Weetabix 'proper breakfast' ad cleared after health claim objection

View in web browser   |   Add to safe senders Daily News 30th September

YouTube launches shopping ads and helps brands promote apps 29 September 15, Gurjit Degun YouTube has launched shopping ads similar to those available on Google and is helping brands promote mobile apps.   Watch BigThink@BAFTA now: Exclusive live stream 22 September 15, Staff Thinkbox's annual event brings together industry leaders for a morning of thought-provoking discussion on how to make advertising better.   Weetabix 'proper breakfast' ad cleared after health claim objection 30 September 15, Omar Oakes A TV ad for Weetabix's On The Go Breakfast drink has been cleared by the ASA after a complaint about its supposed health claims.   How MediaCom's 'project blend' aims to improve ad industry's work-life balance 30 September 15, Josh Krichefski In this modern world, we need to move away from the rigidity of nine to five hours and stop focussing on "office face-time", says the chief operating officer of MediaCom.   Breakfast Briefing 30 September 15, Shona Ghosh In today's news, Amazon Fresh has kicked off a UK trial, Airbnb has made a surprise acquisition and Sainsbury's half-year results are a bit "meh".   Women's Health names Katie Mulloy as editor 29 September 15, Michelle Perrett Women's Health, the lifestyle magazine owned by Hearst, has promoted Katie Mulloy to the position of editor.   McDonald's promotes quality with chicken and fries TV spots 29 September 15, Michelle Perrett McDonald's UK has launched an integrated campaign that uses TV advertising to drive trust in the brand and the quality of its products.   Welsh customers goad O2 over England Rugby performance 29 September 15, Shona Ghosh O2's Welsh customers have taunted the brand over its England Rugby sponsorship, after the team spectacularly lost its last Rugby World Cup match to Wales.   We're not just the 'cheap' operator, says Three marketing boss 29 September 15, Shona Ghosh Three will become the UK's biggest mobile operator, once parent company Hutchison Whampoa buys O2, but it's still shaking off a "cheap" image.   CAP announces consultation into food and soft drinks ads rules 29 September 15, Michelle Perrett Changes are being considered by the Committee of Advertising Practice on rules governing how food and soft drinks are advertised to children.   Ofcom to advertise for C4 chairman to succeed Lord Burns 29 September 15, Michelle Perrett Ofcom will advertise for a new chairman for Channel 4 after ministers vetoed the reappointment of Lord Burns.   Top marketers and agency bosses tell us about the TV ads that make them tingle 30 September 15, Staff To round up our celebration of the 60th anniversary of TV advertising in the UK, Marketing asks some top marketers and ad agency bosses to share their favourite ad of all time and tell us why it works... read more   Targeting can become a kind of creative tyranny, says VCCP's Charles Vallance 30 September 15, Charles Vallance We are more able than ever to precisely target an audience, but over-reliance on this is not only dull, it means outsiders never even hear the conversation, writes Charles Vallance.   Jamal Edwards: you can still be very creative with very limited resources 30 September 15, Jamal Edwards Jamal Edwards, MBE, digital entrepreneur and founder of media platform SBTV, on how mindset, imagination, inspiration and bravery are far more important than any budget when it comes to creativity and... read more   Apple Watch's long-term success relies on haptic nudges permeating daily culture 30 September 15, Mel Exon Wearable technology is no longer just for 'geeks and chics'. Apple Watch's clever little tricks could be a big help in improving how well we work.   IBM Watson chief to deliver New Thinking Awards keynote at Somerset House 30 September 15, Rachel Barnes The inaugural Marketing New Thinking Awards will take place on 12 October at Somerset House's unique Embankment Galleries. Ticket sales are now open.   Outsmart's rebrand is just the beginning of a long, hard journey 30 September 15, Naren Patel Outsmart's long-term goal should be to become the industry-leading trade body in the UK, says the chief executive of Primesight.   All Blacks dominate social media in first week of Rugby World Cup Presented by ADOBE New Zealand may be the favourites to win the Rugby World Cup (RWC) - but off the pitch, they're already winning the social media battle.                 Client Data Strategist   £50k Dot-Gap, London (Central)   Digital Executive   £29,081 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Regent's Park, London   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London               See all jobs

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