Friday 25 September 2015

Social Media Week London 2015 - real-time content and the Royal Opera House, Apple's new iPhone 6s, ad blockers, social media campaigns to watch, wearable tech

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Brand Republlic
Digital PM brought to you by The Wall 25th September
 
What three things does real-time content need to succeed? What three things does real-time content need to succeed?
25 September 15, Samantha Edwards
A panel at Social Media Week London argued for the importance of frozen content, preparing for spontaneity and predicting the future when creating real-time social content.
 
 
25 September 15
The Daily Poke: Sneaky clean

Finding objects stuck in your soap is an experience generally to be avoided. But with its latest range, self-styled pop culture soap, Come Clean is rewarding customers with a miniature vinyl sneaker embedded...

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25 September 15
Social media campaigns to watch: Burberry, Save the Children, Chanel and Twitter

(Burberry) In a new monthly roundup on The Wall blog, Sara McCorquodale, senior editor at trend forecasting and analysis service WGSN, takes a look at how Burberry, Save the Children, Chanel and Twitter...

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25 September 15
Data without borders: How the battle for friction-free advertising will be won

(Thinkstock/Peter Macdiarmid) The nation loves apps. It's a fact. We've all heard the hackneyed phrase, "there's an app for that", but it happens to be true. There are now more than 1.4 million apps...

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25 September 15
You wear it well: Engaging with consumers on wearable devices

Apple unveiled its latest update to the Apple Watch this month, introducing third-party apps that can now be downloaded in isolation from the iPhone. With the recent entry of key industry players like...

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The public reacts: queuing for Apple's new iPhone 6s The public reacts: queuing for Apple's new iPhone 6s
25 September 15, Helen Hoddinott, Georgina Brazier and Shona Ghosh
Apple fans queuing for the new iPhone is something of an annual tradition, and this year didn't disappoint.
 
How the Royal Opera House uses social media to engage the newcomer and ballet buff alike How the Royal Opera House uses social media to engage the newcomer and ballet buff alike
25 September 15, Samantha Edwards
Chris Shipman of the Royal Opera House reveals how social media has allowed the brand to connect with its audiences, as part of a speaker session at Social Media Week London.
 
Who is using ad-blockers? Who is using ad-blockers?
24 September 15, Shona Ghosh
Ad-blocking, depending on what report you're reading, might cost the industry anything between $1bn and $20bn. But wildly varying cost estimates might be less useful for marketers than actually understanding... read more
 
Havas to buy French digital agency FullSix Havas to buy French digital agency FullSix
24 September 15, Omar Oakes
The Havas Group is in talks to buy FullSix, the independent digital shop based in Paris.
 
The Millennium Development Goals have been shaped by digital 'activism flash mobs' The Millennium Development Goals have been shaped by digital 'activism flash mobs'
25 September 15, Jonathan Simmons
Technology is not a panacea but it has mobilised digital activism, argues Jonathan Simmons, chief experience officer of digital agency Zone.
 
Exterion Media offers brands 'social out of home' Exterion Media offers brands 'social out of home'
25 September 15, Omar Oakes
Exterion Media is opening up its digital network in London to allow brands to publish social content on to it directly.
 
 
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