Thursday 24 September 2015

Instagram hits 400 million monthly users mark, London dominates Social Media Week, digital campaigns to watch, Dmexco 2015, Facebook’s dislike button

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Brand Republlic
Digital PM brought to you by The Wall 24th September
 
Instagram hits 400 million monthly users: six of the best posts Instagram hits 400 million monthly users: six of the best posts
24 September 15, Gurjit Degun
Instagram, the photo sharing app owned by Facebook, has more than 400 million monthly active users, up from 300 million nine months ago.
 
 
24 September 15
London dominates Social Media Week online conversation with key influencers

(Social Media Week London/Dan Taylor) With over one million people connecting through social and mobile, Social Media Week has become more than just an event – it's a movement where many of the...

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24 September 15
Digital campaigns to watch: Aldi, Jamie Oliver and Lidl

Foodies watch out: this month's digital content campaigns to watch are recipes for success, with Aldi, Lidl and Jamie Oliver reaching out to popular social platforms online to grow their brands. Video...

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24 September 15
The Daily Poke: Turning the tide on your hashtags

Following Twitter and Instagram posts around the topics that really matter, well sometimes it's just too much information. But now there's a new tool that lets you monitor activity, and at...

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24 September 15
Dmexco 2015: Bigger stands, crowds and bratwursts, but most importantly bigger business

(Dmexco, Köln) Dmexco seems to get bigger and bigger each year. It didn't seem possible following the sheer scale of businesses and attendees present last year, but last week I certainly witnessed a...

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24 September 15
Fashion technology is changing the way customers shop

For brands, smartphones are vital for product marketing – 66% of UK adults are smartphone users (source: Ofcom) and the way people purchase is changing. Last year, for the first time, mobile overtook desktop...

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Is Facebook's 'dislike' button an opportunity for advertisers? Is Facebook's 'dislike' button an opportunity for advertisers?
24 September 15,
No brand wants a social media savaging. Even so, the clever ones might welcome this new function, Gurjit Degun learns.
 
Daily Mail owner reports falling revenues and slowdown in digital revenue growth Daily Mail owner reports falling revenues and slowdown in digital revenue growth
24 September 15, Omar Oakes
DMGT, the owner of The Daily Mail and The Mail on Sunday, has reported a slowdown in audience and revenue growth at MailOnline, while overall ad revenues at the news brand are down by 5 per cent.
 
Miele seeks shop to handle digital Miele seeks shop to handle digital
24 September 15, James Swift
Miele is looking for a digital agency for the UK.
 
Agencies line up for Tate Gallery app task Agencies line up for Tate Gallery app task
24 September 15, Gurjit Degun
Tate Gallery, the owner of Tate Modern, is looking for a digital agency to develop a new app that helps visitors find their way around its galleries.
 
Who is using ad-blockers? Who is using ad-blockers?
24 September 15, Shona Ghosh
Ad-blocking, depending on what report you're reading, might cost the industry anything between $1bn and $20bn. But wildly varying cost estimates might be less useful for marketers than actually understanding... read more
 
Dispatches from the DMP frontlines: Media buyers and sellers on data management platforms Dispatches from the DMP frontlines: Media buyers and sellers on data management platforms
24 September 15, Rebecca Muir, ExchangeWire
A recent study found almost half of media buyers and sellers have implemented a data management platform (DMP), many of them in the past year. What have they learned?
 
 
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