| | |  | | | | | | | Project Everyone, the cause which backs the United Nations anti-poverty drive, has secured Posterscope and Blue 449 as partners for its global campaign. | | | | | | | | | |  | | | | | | | There is a lack of understanding in programmatic trading among those working in advertising, according to a new report. | | | | | | | | | |  | | | | | | | Channel 4 has created a new digital ad product for All 4, its video on demand service, which allows brands to target viewers sequentially in real-time. | | | | | | | | | |  | | | | | | | Aardman, the animation studio that created Wallace & Gromit, is to buy a majority share in New York-based animation company Nathan Love. | | | | | | | | | |  | | | | | | | A tweet-activated rainbow filled with liquid has been designed to raise awareness of restrictions on gay men donating blood. | | | | | | | | | |  | | | | | | | This year's content will include a series of short documentaries featuring young ad execs navigating the show | | | | | | | | | |  | | | | | | | | | |  | | | | | | | In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. | | | | | | | | | |  | | | | | | | Newspapers will always struggle if they see online news as an extension, rather than the focus, of its core product, says the associate director of brand consultancy Flamingo. | | | | | | | | | |  | | | | | | | News brands have absolute dedication to tackling difficult issues and making them resonate with their audiences, says Zoe Harris, the group marketing director at Trinity Mirror. | | | | | | | | | | | |
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