Dmexco, Apple’s iOS9 ad blocker, Rugby World Cup on social, content creators, technology and rugby

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The five key 'bridging worlds' trends from Dmexco 21 September 15, Katie Field Another year, another eventful few days at Dmexco, jam-packed with a great line-up of speakers, writes Katie Field, UK MD at Viant, who has distilled the takeouts from the gathering into five key themes.     22 September 15 Millennials care less about following dictates of brands and celebs (Thinkstock/Larry Busacca) Follow Taylor Swift on Instagram and still get your news from a newspaper site? Then you must be so over 35. And the way you are doing things is so over too. Read more on... read more   22 September 15 Will Apple's iOS9 ad blocker kill mobile ads? (Flickr/Elliott Brown) With online privacy becoming a growing global concern, ad blocking has risen in popularity among consumers over the past couple of years. To date, ad blocking has largely been... read more   22 September 15 Stop emulating other brands and look to the content creators The traditional medium of video is experiencing a digital revival. Online video consumption is predicted to increase by 23.3% in 2015; and online video's share of global digital ad spend is expected to... read more   22 September 15 The Daily Poke: A drone of your own You've got something on your face. Oh, hang on, it's OK… it's just your personal smog filtration drone. That's right. Smartwatches are just so last year. The next big thing... read more     All Blacks dominate social media in first week of Rugby World Cup 21 September 15, Adobe Digital Index New Zealand may be the favourites to win the Rugby World Cup (RWC) - but off the pitch, they're already winning the social media battle.   Watch: Paddy Power unveils 'the American Dentist' video in Cecil the Lion spoof 22 September 15, Sam Burne James The controversial betting firm Paddy Power has released a video of Rugby World Cup tipster, the 'American Dentist', a parody of Walter Palmer, the Minnesota dentist who gained global notoriety in July... read more   Tech is transforming rugby but give us a break from the SSE orangutan 22 September 15, Tom Bazeley The first weekend of the 2015 Rugby World Cup has set the tone, both for an exciting tournament and a shinier and savvier game of rugby, writes Tom Bazeley, CEO at M&C Saatchi.   Coca-Cola buys first emoji on Twitter with #shareacoke drive 21 September 15, Daniel Farey-Jones Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking coming up when a user types #shareacoke.                 Client Data Strategist   £50k Dot-Gap, London (Central)   Senior Planner   £34k Dot-Gap, London Central   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London   Innovation Delivery Manager x 2   Up to £35,000 p.a. + excellent benefits Cancer Research UK, Islington   Campaign Project Manager   Negotiable Sky, London   Digital Marketing Executive - Sky Business   free sky, pension, healthcare Sky, London   Brand Marketing Executive - Sky Atlantic   Negotiable Sky, London   Planning, Projects & Events Consultant   Negotiable Sky, Middlesex               See all jobs

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