Pearson is new MG OMD CEO after Ffitch quits for Telegraph; AOL/Publicis in mobile deal; Vodafone; trust in advertising; latest from AdWeek; Sky Media; News UK; TMW Unlimited

view in web browser add to safe senders list September 29, 2015 Campaign Daily Fix

Latest news Telegraph hires Robert Ffitch as director of ad revenue Maisie McCabe Telegraph Media Group is set to appoint Robert Ffitch, the chief executive of Manning Gottlieb OMD, as its director, advertising revenue. MG OMD promotes Pearson to CEO Maisie McCabe Manning Gottlieb OMD has promoted its managing director, Tim Pearson, to chief executive, ahead of the departure of Robert Ffitch. AOL offers Publicis Groupe exclusive first access to Go90 mobile TV platform Omar Oakes Verizon's AOL and Publicis Groupe have unveiled plans for a free, mobile-first internet TV service in a bid to capture younger audiences. Vodafone hands £5m CRM account to TMW Unlimited Gurjit Degun Vodafone has appointed TMW Unlimited to handle its £5 million CRM account and help with the mobile phone network's move into the pay-TV market. Consumer trust in traditional advertising declines in UK, finds Nielsen research Kate Magee Consumer trust in most forms of advertising and communication - including TV ads, company websites and editorial content - has fallen in the past two years, according to the latest research from Nielsen. #Nofilter: Megyn Kelly's advice for women facing the media Brittaney Kiefer "Nothing works if it's not authentic," the Fox News host told an audience at Advertising Week. CAP announces consultation into food and soft drinks ads rules Michelle Perrett Changes are being considered by the Committee of Advertising Practice on rules governing how food and soft drinks are advertised to children. The business case for ad-industry mindfulness Sarah Shearman If you're team's in the moment, will it keep your agency in the black? Vita Coco unveils 'go-to hub' for coconut oil Kate Magee Vita Coco, the coconut oil brand owned by All Market, has launched a site that aims to be the "go-to hub" for coconut oil and its various uses. The Village Communications picks up Pink Parcel media account Gurjit Degun Pink Parcel, the postage subscription service for women, has appointed The Village Communications to handle its £1 million media planning and buying account without a pitch. Building brands through 60 years of commercial TV in the UK John Litster Our culture of high quality and creative TV ads has had a peculiar and counter-intuitive effect over the years, says the managing director of Sky Media. Nick Stringer quits News UK as chief creative officer Omar Oakes Nick Stringer, the chief creative officer of News UK, is leaving the news publisher. TMW Unlimited names Graeme Noble as chief creative officer Omar Oakes TMW Unlimited has promoted Graeme Noble, its executive creative director, to chief creative officer. Ofcom to advertise for C4 chairman to succeed Lord Burns Omar Oakes Ofcom will advertise for a new chairman for Channel 4 after ministers vetoed the reappointment of Lord Terry Burns. Bauer Media launches Dabbl online discount voucher platform Michelle Perrett Bauer Media has launched an e-commerce voucher platform that gives consumers the opportunity to purchase discounted deals for shopping, restaurants and events. The Work Mirror "mean tweets" by Quiet Storm The Mirror has borrowed Jimmy Kimmel's "celebrities reading mean Tweets about themselves" format for a new campaign challenging the public to prove the paper stupid. World's talking about: Symbol In August, McDonald's chief executive, Steve Easterbrook, snubbed Burger King's proposal to create a McWhopper for World Peace Day. All Blacks dominate social media in first week of Rugby World Cup Presented by ADOBE New Zealand may be the favourites to win the Rugby World Cup (RWC) - but off the pitch, they're already winning the social media battle Also in the news We're not just the 'cheap' operator, says Three marketing boss Shona Ghosh Three will become the UK's biggest mobile operator, once parent company Hutchison Whampoa buys O2, but it's still shaking off a "cheap" image. The hipster is dead, let's start an anti-authenticity movement Daniela Walker In 2010 the 'hipster movement' created a consumer group looking for craft and authenticity but brands have diluted the meaning. Marketers need to find a new language, argues Daniela Walker, trend forecaster at the Future Laboratory. Running the global show: Jonathan Mildenhall, CMO of Airbnb Kate Magee Airbnb's marketing chief muses on working with agencies and marketing worldwide Campaign Jobs EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London See all jobs

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