Lawrence Dallaglio on transforming your brand's fitness; BMW picks Oliver for UK digital account; The latest from #SMWLDN

View in web browser   |   Add to safe senders Daily News 18th September

Lawrence Dallaglio: sport can transform your brand's fitness 18 September 15, Lawrence Dallaglio As the nation gears up for the start of the Rugby World Cup, 2003 World Cup winner and BBH Sport founder Lawrence Dallaglio, writing exclusively for Marketing, looks at the power of sport to build brands   Founder of blocker for ad-blockers tells media: 'It's war' 18 September 15, Kate Magee Ben Barokas, the founder and chief executive of Sourcepoint and a former Google executive, is at Dmexco, where he described the battle between ad blockers and the media industry as "war."   BMW picks Oliver for UK digital account 18 September 15, Omar Oakes BMW, the German car manufacturer, has appointed Oliver as its UK digital agency after a competitive pitch.   Connecting with Gen Z: Why Santander is reaching out to a youth audience 18 September 15, Sara Spary Given most people never ditch the first bank they sign up to, connecting with young adults is crucial. Moreover it gives brands a fresh start with an audience that hasn't lived through the financial crisis,... read more   Volkswagen revs up smartphone integration into vehicle line 18 September 15, Adam Olson Funnymen show off features of vehicle touchscreen in new series   Chris Moyles has his own Bittersweet Symphony in first TV ad for Radio X 17 September 15, Omar Oakes Radio X, the rebranded radio station replacing XFM, is rolling out a national TV, press and outdoor campaign, featuring its marquee recruit Chris Moyles.   BuzzFeed's social content and distribution secrets 17 September 15, Samantha Edwards Jonathan Davies, BuzzFeed's director of brand partnerships, Europe, has revealed the media company's top tips for content creation and themes, as well as the best methods for distribution on social.   Rugby World Cup 'legend' Jonah Lomu performs haka in London with MasterCard 18 September 15, Sara Spary Rugby star Jonah Lomu treated commuters in Covent Garden, London, to a haka yesterday in activity orchestrated by MasterCard.   Virgin Trains unites East and West Coast in first major brand campaign 18 September 15, Charlotte Mceleny It may not be a Notorious B.I.G. uniting with 2Pac-level of inter-coastal bonding, but Virgin Trains is uniting its brands for the first time in a new campaign.   Leo Burnett's Giles Hedger on being gripped by the intentionality of TV advertising 18 September 15, Giles Hedger Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising... read more   Breakfast Briefing: Amazon challenges Apple, Lidl first to pay living wage, BBC US launch 18 September 15, Sara Spary Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, Lidl becomes the first UK supermarket to pay a living wage, BBC launches... read more   No digital wall in China, JD.Com's VP tells Dmexco 18 September 15, Kate Magee There is no digital wall of China for global businesses, JD.Com's vice president Kate Kui has said.   Brands - and Jeremy Corbyn - should beware the social media echo chamber 17 September 15, Matt Simpson People who already love your brand continue to tell you they love your brand, says the international business director of digital agency Zone.   The recipe for telling a great story on social 17 September 15, Samantha Edwards Once upon a time, Adam Etheridge and David Watson, executive director and executive creative director, respectively, at video marketing agency Aspect, explained the six fundamental ingredients needed for... read more   Deezer launches first UK TV ad with Channel 4 17 September 15, Gurjit Degun Deezer, the global music streaming service, has launched its first UK TV ad which will be aired during Channel 4's Gogglebox tomorrow night.   Want a Whopper but don't want to wait? Burger King will queue for you 17 September 15, Sara Spary Burger King in France has kicked off a PR stunt for Whopper fans who want to buy a burger without having to queue.   BT names Dan Ramsay as consumer marketing director 17 September 15, Gemma Charles BT has promoted Dan Ramsay to consumer marketing director, in a role that will see him take charge of the brand's consumer marketing and ad strategy.   Rugby World Cup 2015: a lacklustre build-up but sponsors can generate passion 17 September 15, Hugh Robertson Four years in the waiting, many more in the making. The hopes and expectations of sixteen countries, six Worldwide Partners, four official sponsors, six tournament suppliers and three tournament providers,... read more                 Digital Executive   £29,081 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Regent's Park, London   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London   ASSOCIATE DIRECTOR – shopper/integrated agency – London – c. £75k plus great benefits   £70-75k depending on experience Judi Patton, London               See all jobs

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