Media PM - Surveillance culture puts data-led marketing at peril; Brands turn to Snapchat for first dibs on millennials; Is Rebekah Brooks' return to News UK a positive move?

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10th September 2015

Surveillance culture puts data-led marketing at peril In the race for immediate gratification from your latest gadget or app download, when was the last time you dwelled for more than seconds on the terms and conditions? Brands turn to Snapchat for first dibs on millennials The relaunched Discover news service dangles that elusive youth market, but challenges abound, David Benady writes Is Rebekah Brooks' return to News UK a positive move? Will the former News International chief kick-start the publisher or bring more controversy, Gurjit Degun asks Things we like: City AM's birthday makeover The London business freesheet is celebrating its tenth anniversary this week with a redesign. I want an open relationship with the Times Newspapers will always struggle if they see online news as an extension, rather than the focus, of its core product, says the associate director of brand consultancy Flamingo. Latest blogs A cruel reminder of the power of print News brands have absolute dedication to tackling difficult issues and making them resonate with their audiences, says Zoe Harris, the group marketing director at Trinity Mirror. Why publishers' brand strategy must be fluid and flexible Jerry Wright, the chief executive of ABC, warns not to place too much faith in false dawns or recent sunsets in the publishing sector. Cinema isn't losing anyone's attention anytime soon Digital Cinema Media's chief executive says cinema advertising ensures brands can be sure they are reaching their target audiences with minimum wastage. Account Manager - Media Agency- Entertainment/Youth brands , Shape Media up to £30,000 basic + bonus + benefits, London (Central), London (Greater) Advertising Sales Executive - Leading Media Brand , Shape Media £20,000 rising to £22,000 base + uncapped monthly commission. OTE £29K, Central London Senior VOD Planner , Sky negotiable, Middlesex Presentation Scheduler , Sky negotiable, Middlesex Head of Marketing - Sky Vision , Sky negotiable, West London

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