Apple iPhone 6S event - top marketing takeaways and the social buzz, content amplification, Snapchat, Apple Pay

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Top marketing takeaways from Apple's iPhone 6S and iPad Pro launch 10 September 15, Shona Ghosh Apple's event this year was a constellation of interesting announcements, rather than the Big Bang of the Apple Watch in 2014.     10 September 15 Apple event: Looking beyond the buzz (Apple) Apple's social media policy is perhaps the most simple of all major businesses, in that it ignores it completely and by doing so generates a community and conversation large enough to make Kim... read more   10 September 15 Should brands be prioritising content amplification? In recent years content has multiplied as brands attempt to improve engagement with consumers. Companies such as Snapchat, Periscope as well as content amplification tools such as Outbrain offer new opportunities... read more   10 September 15 Is Apple Pay the beginning of a new future in digital marketing? There is no doubt that contactless payments are the future of spending. And although this has obvious and documented benefits for the retail sector in terms of easing the payment process for customers... read more   10 September 15 The Daily Poke: Poetry in lotion To ease away the stresses of the day, what your skin really cries out for is a cooling shroud of Albatross Fog. Or how about a soothing scoop of Wandering Dusk? As part of an overall rebranding, organic... read more     Brands turn to Snapchat for first dibs on millennials 10 September 15, David Benady The relaunched Discover news service dangles that elusive youth market, but challenges abound, David Benady writes   Diageo futures director: will supermarkets still exist in a decade? 10 September 15, Sara Spary James Ashall is Diageo's global innovation director on the Futures Team. He is part of the drink giant's accelerator - Distill Ventures - co-founded by Independents United to connect Diageo with the products... read more   Video game ad races through gaming history 10 September 15, Adam Olson Ad for anticipated driving game Forza Motorsport 6 nods to genre's greatest hits   Shell gives a rare view inside the Scuderia Ferrari F1 garage using augmented reality tech 10 September 15, Sara Spary Shell has developed an augmented reality experience to take Formula 1 fans inside the Scuderia Ferrari F1 garage, as it looks to highlight its connection with racing.   The tech that changed my life 10 September 15, Staff As adland's digital natives decamp to Cologne for a few days to talk about bridging the 'digiconomy' at Dmexco, Campaign asks the industry about the technology that has had the biggest impact on working... read more                 Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London   PPC Specialist   £30k Dot-Gap, London Central   Marketing Manager, B2B, Manchester   £40000 - £45000 per annum + significant benefits The Great & The Good, Manchester   Head of Campaigns & Retail   Negotiable Sky, West London   Creative, UI & UX Manager   Negotiable Sky, London   Acquisition Marketing Controller - NOW TV (12m FTC)   Negotiable Sky, London   Marketing Consultant   From £41,364 National Trust, Flexible base (York, Altrincham, Manchester, Grasmere)   Content Manager - Audi   Competitive Audi, Milton Keynes, Buckinghamshire               See all jobs

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